Historic, Archive Document

Do not assume content reflects current scientific knowledge, policies, or practices.

American Bulb Com

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Translation: “GIFT OF GOD

Named in honor of that famous Petunia Hybridist: The late Theodosia B. Shepherd.

“THEODOSIA” is the result of over 40 years of conscientious and tireless work on the part of the famous Shepherd family of California in connection with hybridizing petunias for seed, and considered the “LAST- WORD” in combining the necessary qualities of an “all purpose” petunia. Color rosy pink with golden center which contains minute stripes. Flowers pleasingly ruffled. This is an exclusive A. B. C. introduction, and offered at the special introductory price of

500 seeds for $1.00 1000 seeds for 1.75

If you grow petunias, you must have this one.

A. B. C.

LARGE FLOWERING ANNUAL LARKSPUR A. B. C. SPECIAL CUT-FLOWER STRAIN

IMPORTERS and

GROWERS

CHICAGO: 182 N. Wabash Ave., North of Randolph NEW YORK: 6 Murray Street, West of Broadway

tQh USG*1

NEW FREE-BLOOMING PETUNIA “THEODOSIA”

The Florist’s Petunia of the Century

THEODOSIA

SUPREME QUALITY |

w mmmm 11 *

FLORISTS’

FLOWER SEEDS

BULBS AND PLANTS

FERTILIZERS, INSECTICIDES

FLORISTS REQUISITES

-as n WHOLESALE PRICES -sj O

1 U /X for florists, nurs- I O />&

ERYMEN & SEEDSMEN

Mail All Orders for Stock Selected From This List to

182 N. Wabash Avenue, Chicago, Illinois

AMERICAN BULB COMPANY

Chicago and New York

BODGER’S “TRUE STRAIN” DAHLIA FLOWERED ZINNIA

Actual Size from a Photograph

Bodger’s True Strain Dahlia Flowered Zinnias

“A FLORIST’S MONEYMAKER”

Exquisite. Color, light rose with center a deep rose. (Tyrian

Rose).

Old Rose. This is adequately described by its name, as it is of the real old rose shade.

Illumination. Similar to Exquisite, but a striking self color of deep rose. (Tyrian Rose.)

Golden State. A very rich orange-yellow (Cad- mium). Yellow in the bud, turning to an at- tractive orange when in full bloom.

Crimson Monarch. By far the largest and best of red shades.

Giant Attraction. A distinct shade of brick red (Spectrum Red) which carries its color well from the bud, and forms into an im- mense ball of color when in full bloom. Scarlet Flame. A large, beautiful, bright scarlet, with a delightful blending of orange throughout the petal. This is not a bicolor. Meteor. A rich, glowing deep red (Spinel Red) and the darkest of all the red shades. Fine form, with good depth of petals. Very large. Oriole. An immense orange and gold bicolor, changing slightly as it ages, but at all times worthy of the beautiful bird for which it is named. Dream. A fine, deep lavender, turning to purple (Mallow Purple) a new, desirable shade in Zinnias. Polar Bear. A very large pure white, the best white yet seen in Zinnias.

Buttercup. An immense deep creamy yellow. A very desirable flower.

Canary Bird. A delicate shade of primrose very large and holds its color well until out of bloom.

Price of each of above: Extra Size Trade Packet, 3£c; (4 oz., 60c; per oz., $2.00.

Special Offer. One extra size Trade Packet, each of any seven varieties selected from above for $2.00.

Special Mixture. A well-blended mixture containing the above novelties. Price Trade Packet, 25c; per oz., $1.50.

For Cut-Flowers and Garden Show These Ex- ceptional Zinnias Are Unexcelled.

For additional list of Zinnias please refer to alphabetically arranged list on inside pages.

BODGER’S DAHLIA FLOWERED ZINNIAS AGAIN AWARDED MEDAL

(Excerpt from “Seed World,

Dahlia-Flowered Zinnia Wins Silver Medal

“Just as we were going to press we were advised by John Bodger & Sons Company, Los Angeles, California, that a silver medal had been awarded to Messrs. Dobbie & Company of Edin- burgh, Scotland, by the Royal Horti- cultural Society for an exhibit of Bodger’s Dahlia-flowered Zinnias. Due to the un- favorable weather this year they con- sidered themselves fortunate in getting such a good display. The following is an excerpt from the London Times as of August 17, 1927:

“After the Gladiolus, perhaps the exhibit which attracted more atten- tion than any other was a fine dis- play of about a dozen varieties of Bodger’s strain of Dahlia-flowered Zinnias, shown by Messrs. Dobbie & Company. Many of the flowers were between five and six inches in diameter, borne on stout stems, and the colors were most attractive. Some of the best varieties were ’Oriole’ (golden yellow with orange- scarlet center,) ‘Illumination’ (rose carmine), and ‘Dream’ (mauve).”

Sept. 9th, 1927, issue)

The Dahlia-flowered Zinnia received its first recognition by the Royal Hor- ticultural Society in 1924 when it was granted an award of merit for the strain and a gold medal for the group exhibited at the London show of the society. Since that time, the society has raised its require- ments reserving the gold medal for ex- ceptionally meritorious achievements, such as the 1924 exhibit of Dahlia- flowered Zinnias, therefore it is generally conceded that a silver medal today is equivalent to the majority of gold medals awarded three years ago.

The addition of the silver medal to the credit of their novelty is looked upon by Messrs. Bodger & Company as a tribute to the continued popularity of the Dahlia- flowered Zinnia.”

BUY THE GENUINE

Our supply of Dahlia- flowered Zinnia seed is obtained exclusively from the House of Rodger, the originators of this won- derful type. A.B.C.

New Improved Annual Larkspur for Cut-Flowers

( See Illustration on Front Cover)

As a cut-flower, either for growing under glass or out- doors, there is no more desir- able annual than the new types of larkspur now obtainable in many choice blue and pink shades, also white. One of our California growers has selected for us a special long stemmed and large flowering strain par- ticularly for florists’ culture. See alphabetically arranged pages for list of varieties and prices.

Every florist retailing his stock will find these Larkspurs desirable when- ever he has any to cut no matter what time of the year.

“IT IS EASY TO SHOP BY MAIL”

ITH MUCH PLEASURE we again present to the trade our general catalog, which has been compiled to the end that the same will result to our mutual benefit. While we aim, through the medium of our twelve traveling represen- to make a personal call at some time during the year on our extensive clientele situated in the various centers from coast to coast, it is of course, even with our large force, a physical impossibility for our men to visit as many of the trade as we would like to, and in consequence we have perfected our “system of business” so that you can at any time during the year SHOP WITH US BY MAIL with confidence that

your interests will be taken care of, both as to quality of goods and service.

We solicit correspondence from those interested in our lines and we hope this wholesale catalogue will be retained during the coming year for future refer- ence as to descriptions and prices when the time comes around for ordering seasonable goods. A. B. C. “SUPREME” QUALITY Bulbs and Seeds are now planted by “The Particular Grower” from Maine to California and our establishments at CHICAGO and NEW YORK offer convenient centers for quick transit to all points.

With all thanks for past favors and soliciting your continued valued commands,

Yours very truly,

AMERICAN BULB COMPANY,

Per A. Miller, Pres.

tatives,

Routing

TERMS OF BUSINESS

Please give explicit shipping directions with each order, giving name of Freight, Express and Post Office Stations. If no directions are given, we will use our best judgment, but all goods travel at purchaser’s risk.

Disrlaimpir The American Bulb Company gives no warranty, L/iM.UUIUcr express or implied, as to description, quality, pro- ductiveness or any other matter of any seeds (bulbs or plants) it sells and will not be responsible for the crop.

If the customer does not accept the goods on above terms, he must return them at once, and money will be refunded or proper credit

given. We exercise, however, the greatest care to fill our orders with the highest quality possible, as it is our constant aim to give our customers fullest satisfaction.

biIls for FIower Seeds, Bulbs and Plants a dis- i^iat.uuma count of 2 per cent for payment 10 days from date of bill may be deducted; 5 per cent cash discount is allowed on all orders of Flower Seeds; 3 per cent on Bulbs when remittance accom- panies the order, except items specially quoted or priced. All other goods are strictly net, as are also bills for goods supplied under special quotations unless otherwise agreed upon.

PABffo^ds^?f0T^t1WhollIsaJe t0 S6nd SUCh UemS Can malled by Parcel Post; customers to remit for postage. We do aot deliver any

This list cancels all previous offers.

„^aHnkni^n corresP°n<3|nts desiring to open an account will please furnish three references to parties in the trade with whom thev have had credit relations, and sufficient time to investigate same, otherwise cash must accompany order y

AuNondUlrf UIUUmVflA6 accomPa?iea by a partial remittance to guarantee acceptance. No perishable stock will be sent C. O. D. we r^ervllhe rilht tUldUncepri^ °r °ther CaUS6S bey°nd °Ur COntro1 and t0 being unsold on receiPt of order, ^d

AMERICAN BULB CO.

CHICAGO AND NEW YORK

i

AND PLANTS

BULBS - SEEDS

October 6, 1927

EfromPT The Florists’ Review

Announcing

A New West Side Floral Mart

Chicago Tribune. October 2. 1927

Architect’s sketch of the new permanent home of the American Bulb Co. and Bassett & Washburn

IT is with pleasure that we announce the completion of arrangements for a New West Side Floral Mart, which will be the permanent home of our two establishments, offering the trade unexcelled facilities for supplying its needs.

The new building pictured above is to be erected at once on the recently purchased site, 80x145 feet, at the southeast corner of West Randolph and Ada streets. The building will cover the entire property, three stories and basement.

The wholesale cut flower business of Bassett & Washburn will occupy the east half of the street floor, with a portion of the basement. The facilities for handling stock and serving the trade will be in keep- ing with the well known quality of the product, principally roses, of the Bassett & Washburn greenhouses at Westmont, 111. The space will be three times as large as

that now occupied and there will be every facility for the handling of stock to put it in the hands of the trade in prime condition.

The rest of the building will be occupied by the American Bulb Co., supplying the trade with a full line of American, Japanese, Dutch, French and other bulbs; with florists’ flower seeds of world famous strains, Manetti stocks and many specialties in plants and florists’ supplies. The space available not only will be greater than here- tofore, but will supply ideal conditions for handling each item, with room for the con- tinued rapid growth of the business.

It is the hope of our two firms that the location of our permanent home on the west side will be a step toward the con- centration of the trade in that locality.

Building operations will begin at once and we hope to be in our new home in early spring.

PLEASE NOTE: After May 1st, 1928, our new address will be as above namely: Randolph at Ada Street.

We thank the trade for the confidence and steadily increasing patronage which makes this new building possible

6 Murray St. AMERICAN BULB CO.

New York, N. Y. Until May 1st, 1928, 182 North Wabash Avenue, Chicago, Illinois.

2

GRAFTED ROSES

LAWN SEED

GRAFTED ROSES

The most extensive and careful preparations are being made by Bassett & Washburn to graft

Ifor us this season, using especially selected Slocock’s English Manetti. This is the best English Manetti known to the American rose growers. The sale of these plants will be handled by the American Bulb Co.

NOTE: Bassett & Washburn, having grafted roses for the past twenty years, are well exprienced in knowing the kind of wood to use to give you the best results.

WILHELM KORDES. Attention is called to the new rose, Wilhelm Kordes.

The color is sensational, being copper colored with splashes of red and orange.

Wilhelm Kordes, of which Bassett & Washburn have the true improved variety, will be as popular as Pernet, and it will produce twice as many per- fect blooms per plant as Pernet. Wilhelm Kordes is blooming as many per plant as Briarcliff. The flowers of Kordes are all perfect, no cripples. This rose is in great demand today in the largest flower stores throughout the east and middle west.

MENSING. An Improved Butterfly, much darker, better bloomer, admired by all.

IF YOU GRAFT YOUR OWN

If you graft your own Rose plants, use Slocock’s 5 to 8 mm. true English Manetti stocks. We enjoy a reputation unequalled to any in supplying the best English Manetti that is grown -well rooted, well graded, our careful handling insures safe arrival. We can supply from 1000 to 1,000,000.

Write us stating the quantity you can use, to enable us to quote you present prices, F O. B. New York or Chicago.

MAJUNGA WEST COAST RAFFIA

This is the best quality for grafting. We sell many carloads of this quality every season. Same is shipped to us from Madagascar by way of Marseilles, France, which insures safe arrival. 22 c per lb.; bale of 220 lbs., 22c per lb. (Subject to change.)

Varieties and Prices

The prices for February,

March and April delivery,

subject to change.

are as

follows :

Per 1000

Matchless

... $225.00

Butterfly

... 225.00

Premier

. , , 225.00

Briarcliff, Improved

Columbia

. ... 225.00

Mensing

.. 225.00

Roselandia

. . . 250.00

Double White Killamey .

... 225.00

Mrs. F. R, Pierson

... 225.00

Templar

Wilhelm Kordes

. . . 250.00

orders for 5,000, $5.00 per

1000 less;

orders for 25,000, $10.00 per

1000 less;

orders for 50,000, $15.00 per

1000 less.

INDEX OF CONTENTS

OF THIS CATALOGUE

Asparagus

Bleeding Heart

Begonia Bulbs

Begonia Seed

Bulbs

Book, Fritz Bahr’s . . Bulbs, Miscellaneous

Caladiums

Calceolarias

Cannas

Carnations

Chrysanthemums . . .

Cinnamon Vine

Cyclamen

.15

39

44

15

Inside Back Cover

5

.43

43

4

45

62

4-62

43

18

Dahlias 46-47-48

Ferns 61

Fertilizers 63

Ficus (Rubber Plants) 60

Flower Seeds 7 to 34

Florists’ Supplies 63-64

Freesias 49

Gladioli 50 to 55

Gloxinias 44

Hydrangeas 61

Hardy Perennial Plants 35 to 41

Hardy Perennial Seeds 33-34

Insecticides 64

Iris 40

Lawn Grass Seed. . .

Lilies

Lily-of-the- Valley Miscellaneous Plants

Poinsettias

Roses

Semesan

Spiraea

Terms of Business. Tritoma Pfitzeri . .

Tuberoses

Vegetable Seeds . . . Zinnias

. 3

56-57-58-59

42

4

61

3-6G

5

61

v 1

42

43

£

Inside Front Cover

A. B. C. “SUPREME” QUALITY LAWN GRASS SEED

A. B. C. “SUPREME” QUALITY LAWN GRASS is just what the name implies. You will, we believe, find this a profitable side line to sell to your customers (especially those of your clientele who have been imposed upon with “chaff mixtures”). Put up in attractive cloth bags printed green; one-, two-, three-, five-, ten-, fifteen- and twenty-five-pound bags. Price 35c per pound in any quantity. Many of our customers find this a ready seller as .veil as to use for their own application. A. B. C.

3

NOVELTY AND STANDARD FLOWERING PLANTS

OF GENUINE MERIT

CALCEOLARIAS

Profitable Pot Plants for Mothers Day and Spring Sales

((DTMF RCA TTTV” IS THE BEST CALCEOLARIA EVER PUT L' 1 IN IV DE/lU 1 I ON THE MARKET— SELLS AT SIGHT.

2^4-inch Pink Beauty (Dark pink color like a strawberry when ripe), Stew- artii (chrome yellow), Lymanii (dark orange) and Medfordii (cinnamon red), Little Gem (yellow, small flowered), $30.00 per 100; $275.00 per 1000. Hybrids, per 100, $12.00.

All plants guaranteed clean and extra good.

Place your order now, for shipment from September on. All orders

filled in rotation as received.

CALCEOLARIA, PINK BEAUTY Above illustration is of 7-inch plant photo- graphed May 2nd, 1927

PYRETHRUM

“FLORENCE SHADLEY”

PRIMULA OBCONICA

“M and M” Strain (See description on front page) Rose or Per 100 Per 1000 Red, 2y4 inch $ 7.00 $65.00

FUSCHIAS Per 100

Little Beauty, 2Rt in $10.00

PETUNIAS Per 100

Double Rosy Morn, 2 inch $7.00

POINSETTIAS, 2% inch Per 100

Christmas Red $ 8.00

Hollywood 14.00

Saint Louis 14.00

Oak Leaved 12.00

CYCLAMEN Per 100

True Fischer Strain, 2) 4 inch $12.00

3 inch 15.00

4 inch 35.00

5 inch 60.00

Grown by a Specialist

EXCEPTIONAL FOR CUT FLOWERS (See Back Cover Page.)

CHRYSANTHEMUM “EILEEN MASSON”

A New Pot Mum You Will Want

This extraordinary early-flowering Mum can be had for potted plant sales from June 15 to the middle of October. It is in bloom as early as June 15, but can be had for a later date by removing the buds, as it grows a new lot of buds; these in turn can be removed again if bloom is wanted for the middle of October.

It grows only to a height of 12 inches and requires abso- lutely no pinching to keep it short. Ideal in every respect for a potted plant.

The color is a beautiful dark pink. It grows a double row of petals about two inches in diameter.

EILEEN MASSON received 83 points from The Chrys- anthemum Society of America.

Plants out of 2-inch pots,

$12.00 per 100., $100.00 per 1000 Delivery from Jan. 1st on. Orders filled in rotation. For additional plant stock please refer to our advertise- ments in classified pages of Florists’ Review from time

to time.

NORMANDIE MUMS

Pink or Yellow, 2% inch

Per 100 .$15.00

EILEEN MASSON A new pot plant mum you will want

4

■A

SEMESAN

Commercial Floriculture

“WORTH ITS WEIGHT IN GOLD”

Our Five Reasons for Indorsing and Recommend- ing the New 1927 Revised Edition of

FRITZ BAHR’S

Last Winter, anticipating the early exhaustion of the third printing of this remarkable book, the author and publishers decided upon a complete revision so as to bring the Second Edition up to date in every particular. The result of several months of work is now available.

COMMERCIAL

FLORICULTURE

1. It’s the best book on the Subject.

2. Its 616 pages are crowded with valuable reading matter pertaining and covering every phase of the Florist business.

3. It’s a book every Beginner should read and study, for him it means obtaining Information vital toward ssuccess.

4. It’s giving those already started into the business, worth while suggestions on how to keep on agoing and accom- plish more.

5. It’s of equal value to the experienced grower as it con- tains the best most up-to-date cultural methods for plant and cut flower crops for both under glass and out doors.

NOW READY The New, Completely Revised and Enlarged Edition of

FRITZ BAHR’S BOOK

COMMERCIAL FLORICULTURE

Enlarged : Improved : Amplified : Up to date

MORE VALUABLE THAN EVER

Formerly of 553 pages. now of 616 pages. Formerly with 228 illustrations— now with 307 illustration. Con- taining rewritten articles on most of the important flower crops and, an entirely new feature, viz:

A complete section on the Management of a Small Retail Place, in which the author tells in detail what to grow in a 20 ft. x 100 ft. greenhouse and how to operate it for an entire year. This material alone contains practical advice and information for the beginner worth more than the cost of the whole book.

IF YOU ARE IN THE RETAIL GROWING BUSINESS,

or if you have any idea of ever getting into it you could make no better investment than to buy a copy of Fritz Bahr’s Commercial Floriculture.

Of if you have a retail grower friend or relation to whom you are indebted, send him a copy and enjoy the satis- faction of knowing that you have gone a long way to- ward squaring accounts.

The price is $5.50 per copy postpaid for cash with order or postage extra on charge orders.

r1 for ^ower Seeds, Bulbs, Corms, Roots, Tubers

and “Damping-Off” of Seedlings and Cuttings

Makes Seeds Healthy V t> J

OUR results with Du Pont Semesan in disinfecting flower seeds and bulbs against diseases, especially “Damping-Off” of seedlings, have been so uniformly successful that we now recommend and offer it to our customers.

Other commercial, professional and amateur growers also endorse Semesan for treating a wide variety of seeds and plants against their common diseases. Among them is Harley T. Peck of Lebanon, Ohio, who specializes in the culture of dahlias, gladioli and iris. He says:

“After three years trial on dahlias, I am now sold on Semesan and it will be a standard material at Golden Rule Farm.”

The Superintendent of one of California’s largest

n u r se r i e s and gladiolus farms, W. S. Clark, reports that:

“As a result of extensive tests, we will look no further for a fungicide to dip bulbs in and will never plant unless we treat with Semesan.”

NOTE:

i Semesan can- \ n o t be tor- | warded via mail.

Damping-Off, that bane of the florist s existence, can now be successfully controlled with Semesan. For example, H. Ergenzingers of Bustleton, Pa., writes:

“We have been using Semesan to check Damping- Off fungus in seedlings. The results have been very gratifying, particularly with Begonia Luminosa and Vernon. Have also used it on Cyclamen, Primula, Cineraria and bedding stock with the same good results.”

Semesan treatments are not only simple and con- venient, because they can be applied in either the dust or liquid forms, but they are also inexpensive, costing only from *4c to lc per pound of seeds. Seed disinfection with Semesan is justified be- cause, as one regular user puts it: my labor is too valuable for me to waste time cultivating plants which are not healthy—.” Semesan makes seeds healthy and generally improves the stands, blooming and seed or bulb yields.

PRICES

oz. can. . oz. can. . lb. can . . lb. can . .

25 lb. can. . 50 lb. drum

> .50

1.60 2.75 13.00 62.50 122.50

Ask for Free Booklets

5

FOR FLORISTS

GROW VEGETABLE PLANTS

TOMATO “JOHN BAER”

CABBAGE

CULTURAL DIRECTIONS. One ounce will produce about 2,000 plants; 10,890 plants will plant an acre of early cabbage; and 7,260 plants for an acre of late. Eight ounces of seed will plant an acre of early and four ounces an acre of late cabbage. For early cabbage, sow seed in hotbeds in January or February. Transplant as early as possible to the open ground about two feet apart each way.

Per oz. Per l/i lb. Per lb.

Golden Acre

Copenhagen Market

Glory of Enkhuizen

Danish Ball Head

All Seasons

Victoria Savoy (very curly)

Drumhead Savoy

Mammoth Rock Red

Premium Flat Dutch (second early)

$1.00

$3.00

$10.00

.60

1.75

5.00

.45

1.50

5.00

.35

1.15

4.00

.30

.90

2.75

.45

1.50

5.00

.30

1.00

3.00

.35

1.25

4.00

.30

.90

2.50

CAULIFLOWER

NEW SNOWBALL. For early outdoor planting and forcing “New Snowball” Cauliflower is a strain of exceptional merit and value. In size, compactness and color it is ideal for market; a well- grown head will measure 9-10 inches across and have depth in proportion, will be solid, and have a perfectly white core. Its habit is dwarf in growth. Per oz., $2.00.

CELERY

CULTURAL DIRECTIONS. One ounce will produce from 5,000 to 10,000 plants. Two ounces per acre. Muck soil is best for Celery, but good Celery may be grown on rich, loamy soil if water can be applied freely. Celery needs manure and fertilizer.

Golden Self-Blanching. Seed. Oz., 50c; % lb., $1.50; 1 lb., $6.00.

WHITE PLUME. Of the white varieties this is recognized the best. Amongst market growers it is popular because it has excellent marketable qualities; with consumers it is a favorite because of its crisp, tender, and altogether desirable eating qualities. Its habit of growing is vigorous, stalks are uniformly white, and large sized; as a seasonable variety it’s a money-maker for the market- gardener. We do not recommend it as a keeper, but wholly as a splendid sort in its season, for which it has the highest endorse- ments of professional growers.

Selected Stock.— Oz., 35c; J4 lb., $1.25; lb., $4.00.

FOR HOME GARDEN TRADE

Numerous florist-growers throughout the U. S. A. annually realize a handsome profit in the supplying of vegetable plants to their home garden customers especially tomato plants for which there is usually a large demand in suburban sections and the smaller towns. Take advantage of this opportunity to increase your spring sales. Our list of varieties is such as are best adapted to home garden culture; however, we can supply all desirable sorts of vegetable seeds in commerce and at market prices. Send us your list of needs and be assured that you will receive the same high grade as we supply in florists’ flower seeds.

CELERY

GOLDEN HEART. Solid, shapely stalks; large heart, which blanches to a beautiful yellow, after storing. Popular in many celery-growing centers. Oz., 40c; J4 lb., $1.50; lb., $5.00.

GIANT PASCAL. Oz., 40c; lb., $1.50; lb., $5.00.

CELERIAC. Large smooth Prague. Per oz., 35c; % lb., $1.25; lb. $4.00.

EGG PLANT

CULTURAL DIRECTIONS. One ounce to 1,000 plants. Seed germinates very slowly and requires warm ground. Start in hotbeds in March. Transplant about June 1st in rows about three feet apart and two feet apart in the row.

BLACK BEAUTY. Early and productive. Fruit large and of a rich glossy black color. Oz., 50c; lb., $1.75; 1 lb., $6.50.

NEW YORK PURPLE. Oz., 60c; lb., $2.00; 1 lb., $7.00.

PEPPERS

CULTURAL DIRECTIONS. One ounce will produce about 2,000 plants; about 7,000 plants for an acre. Sow seed in hotbeds from February to April; transplant to open ground when all danger from frost is past, in rows about three feet apart and eighteen inches apart in the row. Seed can be sown in the open ground late in May, and thinned as above. Cover seed about half an inch.

PEPPER

Per oz. Per % lb.

Sweet Mountain $0.50 $1.50

World Beater 60 2.00

Chinese Giant 1.00 3.00

Ruby King 50 1.50

Bell or Bull Nose 50 1.50

Long Red Cayenne 50 1.50

Tomato Pepper 1.00

TOPEPO 8.00

TOMATOES

Per oz. Per lb. Per lb.

Chalk’s Early Jewel $0.35 $1.25 $4.00

John Baer 35 1.25 4.00

Earliana 40 1.25 4.00

Beauty 40 1.25 4.00

Bonny Best 35 1.25 4.00

New Stone 35 1.25 3.50

Great Baltimore Wilt Resistant 35 1.25 3.75

Cooper’s Special 40 1.50 4.50

Livingston’s Globe 40 1.50 4.50

Dwarf Stone 40 1.75 4.50

Dwarf Champion 40 1.75 4.50

Ponderosa 50 2.00 6.00

Marglobe 75 2.50 10.00

t

FLOWER SEEDS

FOR FLORISTS

DOUBLE LARGE FLOWERING PETUNIA A. B. C. Special “Seed Producing” Mixture (Shepherd’s Strain.)

The “De- Luxe” of Petunia Mixtures

We take considerable pride in offering SHEP- HERD’S DOUBLE “SEED PRODUCING” STRAIN OF PETUNIAS. They have never been surpassed in beauty, size, form or color if ever equaled. Selection of every flower was made with the greatest care and thought and the results are a surprise to the world. It would be impossible to describe at length the many varieties in form and color, pink, snowy white, violet, lavender, mauve, crimson, plain and shaded with variegations in all these shades innumerable. Many of the flowers measure 5 inches across none less than 3. They are fluted, ruffled, and pinked. The combinations of color are exceedingly strange and beautiful.

This wonderful strain will without doubt revolutionize the growing of double petunias as the same not infrequently produces fully seventy- five percent of very large double flowers in all colors, and with a high percentage of germination. Price 500 seeds $1.00; 1,000 seeds $2.00

6,000 seeds for $10.00 ; 16,000 seeds for $25.00

For better Florists’ Flower

QsynAc Excerpt from

KJ cfCftfY Florists’ Review , Issue July 1st, 1926

“Don’t use ‘cheap’ seeds. A mongrel plant takes as much space and the same care as a thorobred, but it does not give the same returns to the grower.”

HEN contracting for our sup- ply of florists’ flower seed stocks with the various specialists growers of the world, price is a second- ary consideration with us. The phrase, A.' B. C. SUPREME QUALITY SEEDS ARE PLANTED BY THE “PARTICULAR GROWER” FROM MAINE TO CALIFORNIA is based on fact. The unusually large increase of orders which we have had in this line, especially during the year of 1927, is self-evident to us that our un- tiring efforts to supply the florist grower with “PURE STOCKS of SELEC- TED FLORISTS’ TYPES” is fully appreciated. We believe that in no other business is reliability and consistency more essential than in the seed business, and it will be our continued effort to conserve in every way the high reputa- tion we now enjoy in this department.

We beg to call particular attention to our strains of Asters, Cyclamen, Petunias, Snapdragons, Zinnias, and Sweet Peas.

Prices! They will be found to be consistent with the “quality you should have for best results,” and the axiom “not how cheap, but how good,” should predominate in the buyer’s mind when arranging for supply of same.

Soliciting your valued commands, Yours very truly,

AMERICAN BULB COMPANY

Per A. Miller, Pres.

CHICAGO NEW YORK

PLEASE SEE ALPHABETICALLY ARRANGED FLOWER SEED PAGES IN THIS BOOK FOR COMPLETE LIST OF A. B. C. PETUNIA OFFERING

FLOWER SEEDS

FOR FLORISTS

ASTER

“IMPROVED SUNSHINE”

ANEMONE FLOWERED

A distinct and handsome novelty type of aster that should appeal to every florist. The plants are sturdy and strong, throwing up long flower stalks, providing exceptional cut flowers. Some of the flowers have twisted petals and some have quilled petals. All have a cushion center of tiny quills of a contrasting color which makes a flower look as if it were covered with snowflakes. The blue flowers are dotted with a paler blue and some in white and rose in a lighter shade of pink or white. Their unusual and delicate beauty is indeed hard to describe. These Sunshine asters found a very large demand in the Chicago wholesale market the past season.

White, Pink, Lilac, Blue or Mixed, per trade pkt., 50c ; 5 for $2.00.

New Crimson, per trade pkt., 75c.

NEW DOUBLE HARDY PYRETHRUM “FLORENCE SHADLEY”

Provides exceptional cut flowers. (See back cover page.)

IMPROVED “SUNSHINE” ASTER, ANEMONE FLOWERED

UK’S?

£&S\ *

S '

PRIMULA OBCONICA M. & M. TYPE GROWN BY A. STEFFETER, PROPRIETOR OF NEW CITY FLORAL CO., 61 ST AND THROOP ST., CHICAGO, ILL.

PRIMULA OBCONICA

“M and M” LARGE FLOWERING STRAIN

Probably in no plant that at the present time is in large demand has there of late been so much improvement as in PRIMULA OBCONICA. A few years ago two famous European grower specialists introduced what is known as THE “M and M” STRAIN “Rosea,” a beautiful shade of rose and “Atrosanguinea,” a brilliant clear red the flowers of which are unusually large and well formed, foliage of heavy dark green texture plants grow compact and bushv and altogether provides stock that usually “SELLS ON SIGHT.” We doubt much if there is any strain on the market today anywhere near comparable to “M and M.” Our supply of seed is secured direct from the originators. Price, red or rose, trade pkt., $1.50; l/32nd oz., $5.00.

For prices on “M & M” plants see page 4.

Ornamental Pomegranate

A NEW CHRISTMAS PLANT

They come into flower- early, but the first flowers should be kept “nipped” until well on in September when they will begin to take on a general crop which will make them salable in December and for several months following. 200 seeds. $1.00; 1000 seeds, $4.50.

S

«L

FLOWER SEEDS

FOR FLORISTS

SNAPDRAGON, JENNIE SCHNEIDER

NEW SNAPDRAGON -“JENNIE SCHNEIDER”

Sensation of St. Louis, Mo., Market for Several Years Past and Likewise the "Hit” of 1927 Chicago Garden and Flower Show, 1927 National Flower Show, Detroit, and 1927 Cleveland Flower Show.

We have been, fortunate in again securing the sole agency for this new Snapdragon, and which we believe is the most valuable pink cutflower variety in existence today.

H. G. Berning, the well-known wholesale florist of St. Louis, Mo., and president of the Society of American Florists, says of it:

“Regarding your inquiry about the Jennie Schneider Snapdragon, will say we have handled it exclusively for several years and have never been able to get enough to satisfy the demand, the retailers continually fussing because they do not get their orders filled in full.

“The color is a beautiful pink, the shade of a well-grown Columbia rose. The flowers are very close together with very long spikes. These spikes are over two feet long without disbudding.

“Mr. Schneider, the originator, starts to cut in the early fall and continues to do so right on up until the first of June.

“This variety cannot be confused with any other. It sells for at least double the price of any other Snapdragon we have ever handled, and we could have sold at least three or four times as many blooms as he was able to produce.”

Price of seed, per trade pkt., $1.50; 5 pkts. for $7.35; 10 pkts. for $14.50; 25 pkts. for $35.00. 2^4 -in plants, supplied in season, write for price.

“JENNIE SCHNEIDER” PINK SNAPDRAGON

Introduced to the Trade in

1927 By American Bulb Co.

Probably no plant introduction in the past decade has become so popular with the trade and public as well as has the Jennie Schneider snapdragon. This variety is now con- ceded to be the most valuable EARLY FLOWERING sort on the market, and the demand for seed and plants has been most unprecedented.

Color is a most pleasing shade of Columbia rose pink, flowers set close on the stem which is of medium length with deep green foliage of heavy texture ; in short it has everything desired in a cut flower snapdragon.

** Words of a critical grower

“AN EARLY BLOOMER”

Under date of July 11, 1927, Henry Smith, of the well known firm, the Henry Smith Floral Co., Grand Rapids, Mich., says of Jennie Schneider:

“Wish you could see a bench of Jennie Schneider now in bloom. It is surely a sight. Color, stem and flower of this are all that could be desired. It is also an early-flowering variety.”

We control entire output of introducer’s (Pierre Schnei- der, Creve Coeur, Mo.) greenhouse grown seed, and there- fore can assure our clients obtaining the true variety. There is no substitute for Jennie Schneider. Buy originator’s strain for best results.

New Pink Snapdragon, Jennie Schneider, at Range of W. A. Rowe, Kirkwood, Mo., Who Is Inspecting Blooms.

From Florists’ Review of 1927 issue

9

FLOWER SEEDS

1928 FLOWER SEED NOVELTIES ORIGINATED BY Waller Franklin Seed Co. THE FAMOUS FLORISTS’ FLOWER SEED SPECIALISTS OF CALIFORNIA

NEW CUT-FLOWER STOCK “GOLDEN ROSE”

STOCK, EARLY GIANT IMPERIAL “GOLDEN ROSE”

A rich light rose enhanced by a pleasing golden effect in the center of each individual floret. Very double large flowers on long stems. A wonderful cut flower. Trade Pkt., 50c.

We pay particular attention to cut-flower stocks , Bismarck, Beauty of Nice, etc., and can assure the trade of a high percentage of doubles.

NEW GAILLARDIA GRANDIFLORA

PORTOLA HYBRIDS

This is a superb new strain of Gaillardias, bear- ing flowers of very large size, the color ranging through shades of bronzy red with the charac- teristic golden tipped petalage and robust vigor of the well-known Portola variety. A splendid cut flower. Trade Pkt., 25c.

NEW HELICHRYSUM MONSTROSUM

ROSE QUEEN

Immense flowers of a rich, deep rose. Extremely beautiful under artificial light. A wonderful addi- tion to the Helichrysum group. Trade Pkt., 20c.

NEW CUT-FLOWER STOCK “ANTIQUE COPPER”

Rich Hellebore Red overlaid with copper, the whole giving a very pleasing reddish antique copper effect. The strain is very double with individual florets two inches in diameter on long stems.

Trade Pkt., 50c.

VERBENA HYBRIDA GRANDIFLORA

“ETNA”

" 1 1

Large trusses of intense Paul Crampbell Geranium red with a small creamy yellow eye. The individual florets are over one inch in diameter.

! Trade Pkt., 35c.

For additional list of Gaillardias, Helichrysum stocks and Verbenas, see alphabetically arranged flower seed pages in this book.

“Theodosia,” considered the “last word” in an “All Purpose” Petunia.

(See Front Cover Page)

!0

FLOWER SEEDS

FOR ADDITIONAL LIST OF PETUNIAS SEE ALPHABETICALLY ARRANGED FLOWER SEED PAGES OF THIS BOOK

FOR FLORISTS

NEW

FREE BLOOMING PETUNIA

“THEODOSIA”

Illustrated in color on front cover of this book. The result of over 40 years of selection by Shepherd’s, the famous Pe- tunia Hybridists of Ventura, California.

NEW PETUNIA “THEODOSIA”

The name “Shepherd” is synonymous the world over with Petunias that are un- equaled for their unusually high quality particularly their so-called “Double Seed Pro- ducing” Strain offered on another page of this catalogue and it has been a lifetime desire on the part of these renowned hybridists to produce an exceptionally free blooming bright pink variety with golden throat and ruffled flowers such as would suc- ceed under varying climatic conditions.

“THEODOSIA” is their accomplishment along this line and we considered same of such importance to the trade that we paid a large money premium for exclusive sale of seed of “Theodosia” for the year 1928. Our President Mr. A. Miller personally inspected the crop of Theodosia and wrote from California under date of July 27, 1927 as follows:

“I have inspected the crop of ‘Theodosia’ petunia, and it surely is a most beautiful variety, and notwithstanding that acres and acres of petunias are grown here for seed purposes, ‘Theodosia’ without question outshines them all. Tell our salesmen to sell at least one packet to every customer who grows petunias. This variety should surely put us ‘on the map’ as petunia seed specialists.”

We might add that we have had same tested out here the past summer and found that it was a wonderfully free bloomer and a variety we could highly recommend, either for bedding, window and porch boxes, or as a pot plant.

Price, 500 seeds $1.00; 1000 seeds $1.75.

“THEODOSIA”

Translation Gift of God

THE “ALL-PURPOSE” PETUNIA

SUPREME QUALITY

li

FLOWER SEEDS

Realizing the importance of the Aster to cut flower growers, we secure our supply of seed from John Bodger & Sons Co., California, who unquestionably produce the choicest Asters in the world.

Following is statement of said firm and which we have fully verified through several personal visits by members of our concern.

“We have under cultivation a large tract of land of an alluvial and peat composition which is sub-irrigated from mountain springs.

“We are able to grow Asters to perfection with no trouble from the diseases common to this plant. We have no overhead moisture from the time the fields are planted to the time the seed is harvested, and our even climate, together with our work in reselecting, is enabling us to improve our strains in Asters very materially as the seasons advance.

“Seed harvested under these conditions is of highest germination and more disease resisting.”

FLORIST’S FAVORITE

A Recent A. B. C. Introduction

Florists’ Favorite is of the most exquisite shade of lavender-pink imaginable, full double flower of large size, and a cut flower shade the trade will, we believe, fully appreciate. Plants of strong branching habit. Per trade pkt., $0.50; 3 for $1.25 ; per oz., $2.50.

BODGER’S IMPROVED CALIFORNIA GIANTS

(Also known on the Chicago Cut-Flower Market as “Chicago Giant Beauty.”

This new Aster is somewhat of the Crego and Beauty type, but is practically non-lateral, producing flowers of immense size with- out disbudding and of wonderful substance on strong, stiff stems, 20 to 24 inches long, acclaimed by wholesale and retail florists as the ideal of cut-flower asters.

Tr. Pkt. Oz.

Rich Rose $0.50 $2.50

Peach Blossom 50 2.50

Light Blue 50 2.50

Purple Violet 50 2.50

White 50 2.50

Mixed 40 2.25

ASTER, AMERICAN BEAUTY (See Next Page for Description and Price)

SEMESAN”

The Premier Seed Disinfectant

Controls Disease Hastens Germination

Produces Sturdier Plants Increases Crop Yields

Improves Quality Prevents Damping Off

Florists write us such tributes as “We used Semesan on poinsettia cuttings last summer with excellent results;” and “My Semesan- treated aster seeds gave an almost perfect stand as nearly every seed germinated.”

(Booklet in connection with use of Semesan mailed free)

Price: 2 oz., $0.50, 1 lb. $2.75.

Note: Semesan cannot be forwarded via mail.

ASTERMUM

Of compact type, closely resembling the Crego, but blooming some- what earlier; plants grow about 2 feet high and are of branching habit. Flowers of large size and very double.

Tr. Pkt. Oz.

Lavender, Rose Pink or White $0.30 $1.50

Fine Mixed 30

1.25

A.B.C. CUT-FLOWER

ASTERS

QUEEN OF MARKET ASTER

Early-flowering, of branching habit, coming into bloom after Early Wonder. The standard early Aster, blooming

Brilliant Rose, Blush Pink, Crimson,

Purple or White

Mixed

Tr. Pkt. Lavender,

$0.25

.20

directly in July. Oz.

$1.00

.75

MIGNON ASTER

Similar to Improved Victoria but smaller in flower and very free blooming; fine for bedding and pot culture.

Tr. Pkt. Oz.

Brilliant Rose, Fiery Scarlet, Light Blue or White. .$0.40 $2.00

EARLY WONDER ASTER

These are the earliest blooming Asters. Flowers large and full, of the Comet type, carried on long, erect stems.

Tr. Pkt. Oz.

White, Pink or Dark Blue $0.50 $2.50

EARLY ROYAL BRANCHING ASTER

Comes into bloom shortly after Queen of the Market and a spe- cially fine Aster to follow said variety; 2 feet high, blooms of large size. Tr. Pkt. Oz.

Crimson, Shell Pink, Lavender Purple, Rose Pink

or White $0.30 $1.50

Mixed 30 1.25

A. B. C. “Supreme” Quality Florists’ Flower Seeds Are Planted by the “Particular Grower” From Maine to California.

12

FOR FLORISTS

ASTER, “KING”

SEMPLE’S BRANCHING ASTER

The standard late blooming Aster and generally planted by florists for main crop. Plants 2 y2 to 3 feet high. Branching and robust. Our

strain is specially selected. Tr. Pkt. Oz.

White $0.30 $1.50

Vick’s Silvery Rose .35 1.50

Shell Pink 30 1.50

Rose Pink 30 1.50

Deep Purple 30 1.50

Lavender 30 1.50

Azure Blue 30 1,50

Crimson 30 1.50

Mixed 30 1.25

GIANT COMET ASTER

Flowers unusually large, the twisted and curled petals resembling a huge Chrysanthemum; strong stems averaging 15 to 20 inches in length; a good bedding variety. Tr. Pkt. Oz.

Malmaison Pink, Crimson, Light Blue, Royal Purple,

White $0.35 $1.25

Mixed .30 1.25

IMPROVED CREGO ASTER

Plants robust, about 2 feet high. Flowers large, double and well formed of the Comet type, making a fine variety for all purposes.

Tr. Pkt. Oz.

White, Azure Blue, Lavender, Purple, Crimson, Rose

Pink, Shell Pink $0.30 $1.25

Mixed 30 1.25

OSTRICH FEATHER ASTER

A very desirable form of Comet Asters with large fluffy flowers. Begins to bloom in August.

White, Deep Rose, Shell Pink, Crimson, Dark Blue,Tr. Pkt. Oz.

Light Blue $0.30 $1.50

Mixed 30 1.25

BALL’S IMPROVED WHITE ASTER

Tr. Pkt. Oz.

A pure white Aster of branching habit, and a great

favorite in the Chicago wholesale cut-flower market. $0.35 $2.00

Dahlia Flowered Zinnias for Summer and Fall Cut-Flowers Are in a Class by Themselves

(See inside Front Cover for description and prices.)

ASTERS .Continued

HEART OF FRANCE ASTER

Tr. Pkt. Os.

Plants about 2 feet high, branching habit; flowers me- dium size; admittedly the choicest Red Aster on the market $0.30 $1.5©

AMERICAN BEAUTY ASTER

A comparatively new Aster of real merit for late crop, blooms about September and continues until frost. The large and double flowers are produced on long heavy stems; plants 2 to 3 feet high.

Tr. Pkt. Oz.

Azure Fairy .$0.30 $1.50

Carmine Rose 30 1.50

Lavender .30 1.50

Purple 30 1.50

September Beauty, Shell Pink 30 1.50

White 30 1.50

Mixed 30 1.50

KING ASTER

(See illustration opposite.)

Needle Type, 1J4 to 2 feet. Large flowers with quilled petals.

Tr. Pkt.

Crimson $0.30

Purple 30

Lavender 30

Rose 30

Shell Pink 30

Violet 30

White .30

Mixed 30

Oz.

$1.50

1.50

1.50

1.50

1.50

1.50

1.50

1.25

DAYBREAK ASTER

Plants 2 feet high, erect and robust habit. Flowers large, very double, recurved, closely imbricated, making it one of the best for decorative purposes. Tr. Pkt. Oz.

Pink .$0.40 $2.50

White (Purity) 40 2.50

ASTER, LAVENDER GEM

Tr. Pkt. Oz.

Plants about 18 inches tall, upright habit. Flowers Comet type, silvery white when young, changing to light lavender when fully expanded; really choice.. . .$0.30 $1.50

ASTER, NEW FANCY YELLOW

Tr. Pkt. Oz.

This is by far the best yellow Aster on the market; it is fairly large and fully double.. $0.50 $2.00

ACHILLEA

A favorite hardy perennial; valuable for cutting. Tr. Pkt. Oz. Ptarmica fl. pi.. The Pearl. Double, pure white $0.50 $3.00

ALYSSUM “BOUQUET” OR “CARPET OF SNOW”

IS

FLOWER SEEDS

&—

FOR FLORISTS

“SNAPDRAGON’S

(ANTIRRHINUM)

ARE THE VOGUE”

Snapdragons under glass are becoming one of the most profitable crops and the flowers are being used for almost every purpose even wedding bouquets. Now that rust can be entirely prevented they are practically a sure crop if even ordinary judgment is used in grow- ing them. Also desirable for Summer cut-flowers produced in the open.

DO NOT WET THE FOLIAGE OF SNAPS AT ANY TIME AND YOU WILL HAVE LITTLE OR NO TROUBLE WITH RUST IN GROWING THEM.

The most profitable all-season plant. Seeds may be sown any time.

GENERAL LIST OF SNAPDRAGONS

Primarily hor Outdoor Culture

Provides excellent cut-flower material during Summer season. Plant freely of them. GIANT

Brilliant Rose

Cardinal. Scarlet ,

Defiance.

Othello.

Venus.

Mixed.

SEMI-DWARF

Golden Queen. Yellow.

Amber Queen. Amber suffused chamois...

Aurora. Bright scarlet, yellow lip

Bonfire. Orange buff, shaded scarlet

Carmine Queen

Climax. Orange, shaded yellow

Cottage Maid. Pale pink, white tube

Fascination. Soft pink

Fawn. Terra cotta pink, suffused yellow...

Gloria. Deep pink

Grenadier. Orange-scarlet, white tube

Nelrose. Deep rose pink

Peerless Pink. “La France” pink

Prima Donna. Terra cotta pink, white tube Purity. Pure white

Mont Blanc. Mixed. Nan

r. Pkt.

Oz.

$0.20

$1.00

.20

1.00

.25

1.00

.20

1.00

.25

1.25

.25

1.00

.20

.80

.20

.85

.25

1.10

.20

1.00

.30

2.00

.20

1.00

.25

1.20

.25

.85

.20

.80

.20

LOO

.20

1.50

.20

.85

.25

1.25

.25

1.00

.20

1.00

.20

.80

.25

1.00

.25

1.00

.25

1.50

.25

1.25

.25

1.00

.25

1.50

.25

1.25

.25

1.25

.20

1.00

.25

1.25

.20

.80

.25

.80

For Greenhouse Culture

Philadelphia Pink. Considered one of the best pure pink Snap- dragons. Rich, glowing pink, approaching that of the Ward Carnation. A most useful color at all times. Beautiful under night illumination. 1 Tr. pkt., $1.00; 6 pkts., $5.00; 25 tr. pkts. or more at special prices.

Indian Summer

A new color Max Schling’s Wonderful New Snapdragon. The greatest achievement in Snapdragons to date, introducing a new and bewitching color never before seen in Snapdragons a lovely, rich, velvety and glossy copper color indescribably beautiful. Tr.

pkt” $1-50- White Rock

An unusual, new and extra early blooming pure white. Tr. pkt., $2.00; 3 tr. pkts. for $5.00.

Geneva Pink

An exceptionally good pink variety. Per pkt., $1.00.

Sunburst

An exceptional new sort. Color of Sunburst Rose. An A.B.C. introduction. Per pkt., $2.00; 3 pkts., $5.00.

“JENNIE

SCHNEIDER”

For Outdoor Culture

Florists will, we believe, find this ex- ceptional variety profitable to grow in the open for sum- mer cutflowers.

Our following of this plan the past summer resulted most favorably. See illustration on an- other page of this book.

NEW SNAPDRAGON

“Penn-Orange”

SNAPDRAGON PLANTS

From 2 (4 -inch Pots

We supply all of the newer kinds as well as standard vari- eties in season, and such will be found advertised in the Florists’ Review. Classified Pages.

I

!

NEW SNAPDRAGON “JENNIE SCHNEIDER”

We have been fortunate in securing the sole agency for this new Snapdragon, which we believe is the most valuable cut-flower variety in existence today.

Color: Beautiful Columbia rose pink. Tr. pkt., $2.00; 3 pkts, $5.00.

“PENN-ORANGE”

The New Orange Snapdragon Habit: Similar to “Philadelphia” but not quite as early.

Color: A striking vivid orange (not bronze nor salmon), with sub- dued yellow and pink shadings which add to its attractiveness. Its unique color, a striking tangerine orange (not bronze) contrasts well with its dark green foliage. Tr. pkt., $2.00; 6 tr. pkts., $10.00 Ramsburg’s Special Cut-Flower Strains of Snapdragons Especially selected for greenhouse culture.

Silver Pink; Helen, lovely salmon; Golden Pink Queen; Emily, golden pink; Orlando, bronze, and Hybrid Pink, $1.00 per pkt.; 3 for $2.50; 6 for $5.00.

Light Pink, White, Yellow, Scarlet, Garnet, Chestnut, Nelrose, Bux- ton, Keystone, and Fancy Mixed, 50c per pkt.; 3 for $1.25.

Ramsburg’s “Helen” is an exceptionally fine salmon-pink, and unusually free blooming. We cannot recommend this too highly. Tr. pkt., $1.00; 3 for $2.50; 6 for $5.00.

NOTE Snapdragons recommended for greenhouse culture can be grown successfully out-of-doors, but require staking on account of tall growth. Try them for cut flowers.

Snapdragons as an Easter Crop are Worth While

14

+#

FLOWER SEEDS

ACONIT U M Monkshood

. Tr. Pkt.

Napellus. Perennial; long spikes of blue flowers. . . .$0.25

ACROCLINIUM Tr. Pkt.

Everlasting hardy annual for cutting and Winter bouquets.

Double Rose $0.15

Double White .15

Double Mixed .15

AGROSTEMMA— Mullein Pink

Tr. Pkt.

Coronaria, Hardy. Perennial; deep crimson flow- ers $0.15

AGERATUM MEXICANUM

Tr. Pkt.

Blue Perfection. Dark blue $0.15

Imperial Dwarf Blue .15

Imperial Dwarf White 15

Little Blue Star. 3 inches high; fine for bedding 50

FOR FLORISTS

ALYSSUM

Lilac Queen.

Tr. Pkt.

Oz.

$2.00

Oz.

$0.40

.40

.40

Oz.

$0.35

Oz.

$0.60

.40

.40

Oz.

.$0.15

$0.50

. .15

.50

.15

.50

. .10

.20

. .20

.60

Tr. Pkt.

Oz.

Little Gem. Dwarf and compact (54 lb., $1.5(

$5.00)

Sweet (Maritimum). Trailing (lb., $2.00)

Saxatile Compactum. Perennial; golden yellow

AMARANTHUS

Sunrise. Very showy, foliage tipped carmine ...... .$0.20 $1.00

Molten Fire (Summer Poinsettia) (New). Leaves are of an iridescent crimson-salmon color. 1-32

oz., $1.00 .50

Tricolor Splendens (Joseph’s Coat) .15 .60

ANCHUSA Tr. Pkt oz.

Italica, Dropmore Variety. Gentian blue $0.20 $0.75

ANTHEMIS

Kelwayi, Hardy. Yellow Marguerite $0.25 $1.25

AQUILEGIA Columbine

Tr. Pkt. Oz.

Early flowering perennials very desirable for cut flowers.

Long Spurred Hybrids. Large flowering, mixed

colors $0.40 $2.25

Chrysantha. Yellow 50 3.00

Copper Queen. Copper red 50

Coerulea Hybrida. New long spurred, large flower- ing hybrids .40 2.50

ARABIS Rock Cress

Tr. Pkt. Oz.

Alpina, Dwarf Spring flowering perennial for edg- ing and rockery, pure white $.20 $0.75

ARCTOTIS African Daisy

Tr. Pkt. Oz.

Grandis. Excellent for cutting; daisy-like flowers on long stems, upper surface pure white, reverse side of petals lilac blue $0.15 $0.50

ASPARAGUS PLUMOSUS NANUS

One of Our Leading Specialties NORTHERN GREENHOUSE GROWN, TRUE Per 100 seeds, 50c; per 1,000 seeds, $3.25; per 5,000 seeds, $15.00; per 10,000 seeds, $27.00.

LATH-HOUSE GROWN

Per 100 seeds,, 30c; per 1,000 seeds, $2.00; per 5,000 seeds, $9.00; per 10,000 seeds, $17.00.

ASPARAGUS SPRENGERI

Per 100 seeds, 20c; per 1,000 seeds, $1.25; per 5,000 seeds, $5.50; per 10,000 seeds, $10.00.

BEGONIA

“Christmas Cheer”

Introduced to the trade by the well known specialists: Howard and Smith of Los Angeles, Calif.

An exceptional hardy bedding Begonia. C o lo r bright rich cherry crimson. Blossoms attain a diameter of two inches.

Tr. Pkt ...$1.00

CALENDULA, BALL’S ORANGE (See next page)

BRACHYCOME Swan River Daisy

Tr. Pkt.

Oz.

Iberidifolia. A free blooming annual with small

flowers.

Blue or white

. . $0.20

$0.75

BROWALLIA

Very useful free flowering annuals.

Elata. Blue

. . $0.20

$0.75

Elata. White . . .

... .20

.75

BABY’S BREATH (See Gypsophila) BACHELOR’S BUTTON (See Centaurea and Gomphrena)

BALLOON VINE

Cardiospermum. Per oz., 15c; 54 lb., 50c.

BALSAM Lady Slipper

Varieties Bismarck and White Perfection especially recommended for memorial designs.

CAMELLIA-FLOWERED

Pink

Scarlet

Bismarck (Salmon) 20

White Perfection .20

Finest Mixed .15

BALSAM APPLE

Mormordica Balsamina $0.15

BEANS, FLOWERING AND RUNNING

Scarlet Runner. Oz., 5c; lb., 30c.

BEGONIAS

Unsurpassed for pot plants and bedding.

SEMPERFLORENS Tr. Pkt. Oz.

Albert Martin. Crimson $0.75

Christmas Cheer 1.00

Erfordia. Pink 50

Flame of Love. Brilliant scarlet flowers with shining

Golden Yellow Stamens (1-32 oz., $2.50) 1.00

Gustav Knaake. Crimson, resembles Gloire Lorraine in form; a grand acquisition to the Semper- florens family 1.00

Tr. Pkt.

Oz.

$0.20

$0.75

. . .20

.75

. . .20

.75

. . .20

.75

. . .15

.60

Tr. Pkt.

Oz.

. $0.15

$0.30

Salmon Queen. Salmon red Vernon. Deep red (1-16 oz., 75c).

Choice Mixed

.75

.40

.40

GRACILIS

Luminosa. Fiery dark red (1-32 oz., $2.50) 50

Primadonna. Carmine rose (1-32 oz., $5.00) 75

Rosea. Pink 50

Alba. Whitish .50

TUBEROUS ROOTED

Single, Mixed .50

Double, Mixed 1.00

15

FOR FLORISTS

FLOWER SEEDS

BALL’S “GOLD” CALENDULA

BELLIS PERENNIS— English Daisy

Tr. Pkt. Oz.

Longfellow. Pink $0.40 $2.00

Snowball. White 40 2.00

Mixed 35 1.50

BLUE LACE FLOWER Didiscus Coeruleus

Tr. Pkt Oz.

Excellent for bouquets. Flowers continually from July until frost. A money maker for florists. .. .$0.30 $1.30

54 oz., 40c.

CALCEOLARIA

Our strain of these is produced by one of the foremost specialists.

Tr. Pkt. Oz.

Hybrida Grandiflora. Tall mixed $1.00

Compacta. Dwarf, mixed 1.00

Rugosa. Mixed 1.00

Calendulas are indispensable crops in any business.

BALL’S “ORANGE” CALENDULA

(Improved Stock, Originator’s Seed)

THE STANDARD OF THE WORLD

A Worth-while Money Maker for the Florist

Rich, dark orange. Gives an entirely new meaning to Calendula long stems; very large, uniformly dou- ble flowers. “It is the only strain worth your bench space.” Some dealers list them as “extra fancy.” Their identity cannot be hid. There are no fancy Calendulas except the Ball Calendula. Send your order direct to us. We have nothing to substitute and there are none just as good. We stand behind it. Price, originator’s sealed packets, oz., $3.00; J4 oz., $2.00; % oz., $1.00.

“Gold” Calendula Listed in Next Column

(BALL’S OWN DESCRIPTION)

BALL’S SUPREME. CALENDULA. Light orange with dark brown eye; highly effective, contrasting colors. This is considered the most attractive variety grown on our place the past season, but it will not give satisfaction unless grown cool and in a light house. Price: BALL’S SUPREME, 54 oz., $1.00; y2 oz., $2.00; 1 oz., $3.00.

Ball’s “Gold” Calendula

(IMPROVED STOCK, ORIGINATOR’S SEED)

THE STANDARD OF THE WORLD

(See Illustration Opposite.)

This has the same upright, long-stemmed growth and uniformly double flowers as the original Ball Calendula, orange. The color is dark golden yellow, and we feel confident that you will find the color a very desirable one.

This variety is so much better than Lemon Queen, and the call for it is so insistent by all who have seen it that we anticipate early re- quest for all the seed we can offer of this beautiful Golden Yellow Calendula. Price, originator’s sealed packets, oz., $3.00; 54 oz., $2.00; 54 oz., $1.00.

CALENDULA— Pot Marigold

(STANDARD KINDS)

Tr. Pkt. Oz.

Lemon Queen Improved. Sulphur lemon yellow. .. .$0.15 $0.25

CALLIOPS1S Coreopsis

Tr. Pkt. Oz.

Golden Wave. (Drummondi) yellow ( Annual) .... $0.15 $0.25

Nigra Speciosa. Crimson-maroon (Annual) 15 .25

Large Golden Yellow (Annual) 15 .50

Mixed Annual Dwarf 15 .25

COREOPSIS

Lanceolata Grandiflora. Perennial 15 .50

CAMPANULA (Bellflower) Perennial

CALYCANTHEMA (Cup and Saucer)

Tr. Pkt. Oz.

Blue, Pink, White or Mixed $0.30 $1.75

MEDIUM

Single Blue, White or Pink $0.15 $0.40

Single or Double Mixed 15 .40

PERSICIFOLIA GRANDIFLORA Blue or White 50 3.50

PYRAMIDALIS (Chimney Bellflower)

Blue and White Mixed. Six Feet 50 3.50

CARPATICA

Blue, or White. Dwarf, 6 inches 25 1.00

CANARY BIRD VINE _ _

Tr. Pkt.

Tropaeolum Canariense. Flowers bright canary- yellow, 54 lb., 75c

Oz.

$0.25

CANDYTUFT

GIANT HYACINTH FLOWERED

White. Particularly recommended for under glass, provides excellent Tr. Pkt. Oz. lb.

cut flowers $0.15 $0.40 $1.25

We have a particularly fine strain of the true kind.

Tr. Pkt.

Oz.

54 lb.

Crimson

. . . $0.15

$0.25

$0.75

Empress. Large white, lib., $2.75...

15

.25

.75

Little Prince. Very dwarf white....,

15

.50

1.75

Pink. Flesh color

15

.30

1.00

Purple

15

.25

.75

Carmine

15

.25

.75

Lavender

15

.25

.75

Rose Cardinal. Brilliant rosy red

15

.30

1.00

Mixed. All colors

10

.20

.60

CANDYTUFT SEMPERVIRENS

Tr. Pkt.

Oz.

Perennial for border edging, flowers white $0.50 $4.00

FLOWER SEEDS

supmiEQMrir\

FOR FLORISTS

CANNAS

Crozy’s Finest Mixed. Dwarf varieties

Tr. Pkt. ..$0.15

CARDINAL CLIMBER T

Tr. Pkt

Ipomoea Quamoclit Hybrids. Rapid growing annual climber producing a profusion of brilliant cardi- nal red flowers. To hasten germination file or cut notch in seed

CARNATION

Chabaud’s. Earliest large flowering; is very cho

double mixture

Grenadier. Scarlet

Marguerite. New giant Malmaison, finest mixed..

Early Vienna. Choice mixed

Choice Mixed. Double border

Oz.

$0.25

Oz

.$0.30

$1.00

Tr. Pkt.

ce

Oz.

.$0.50

$1.50

. .35

1.50

. .25

1.50

. .35

1.25

. .30

1.40

CASTOR OIL BEAN

(See Ricinus)

CELOSIA CRISTATA Dwarf Cockscomb

For beds, borders and pots.

Glasgow Prize. Dark crimson

Empress. Bright red; dark foliage

Pride of Castle Gould. Mixed

Thompson! Magnifica. Mixed

Thompsoni Triomphe de 1’Exposition.

Childsi (Chinese Woolflower). Yellow.

Tr. Pkt.

Oz.

. . ..0.30

$1.75

.. .30

2.25

.. .25

2.00

VARS.

Tr. Pkt.

Oz.

. . .$0.15

$1.00

. .. .15

1.00

. .. .15

1.00

. . . .50

3.00

. . . .25

1.25

m ;

. . . .25

.75

. .. .15

.60

. . . .30

1.30

. . . .30

1.30

. . . .30

1.30

. . . .30

1.30

(New)

Tr. Pkt.

A, Oz.

. . $0.50

$0.75

One of the most effective and largest florists’ cut flowers. More beautiful colors and shades are found in Celosia Brysoni than any other Autumn flower. It can be shipped long distances without wilting.

CENTAUREA CYANUS (Corn Flower)

Provides Exceptional Cut Flowers, Either Under Glass or in the

Open.

CANDYTUFT

Giant Hyacinth Flowered. Now largely planted under glass for

cut flowers.

CENTAUREA, WHITE LEAVED— Dusty Miller

For borders, vases, baskets, etc. Tr. Pkt. Oz.

Candidissima. Silvery gray foliage $0.40 $2.00

Gymnocarpa. Fine silvery foliage 15 .60

CENTAUREA— Cornflower

Popular free-flowering annuals. Now largely grown under glass for Mother’s Day sales, also Decoration Day.

CYANUS. Excellent for forcing Tr. Pkt. Oz.

Double Blue. (J4 lb., $1.50) $0.15 $0.50

Double Rose 04 lb-. $1-50) .15 -50

Double White (% lb., $1.50) 20 .50

Emperor William. Single blue 15 .25

IMPERIALIS. Fine for cutting

Giant Rose 20 .75

Deep Lavender 20 .75

Lilac 20 .75

Purple 20 .75

White 20 .75

Favorita, Rose Lilac 20 .70

Imperial Giant. Mixed 20 .75

VARIOUS CENTAUREAS

Tr. Pkt. Oz.

Americana (Basket Flower). A splendid native vari- ety, growing 3 feet high and bearing immense thistle-like blooms of a rosy-lavender color. Very showy in the mixed border and splendid for cutting. $0.15 $0.50

Americana Alba. White- 15 .60

Suaveolens (Yellow Sweet Sultan or Grecian Corn- flower). Very showy, large, bright yellow flow- ers; sweetly scented and a popular sort for cutting;

lasting well 15 .45

Moschata. Mixed Sweet Sultan .15 .50

17

FLOWER SEEDS

FOR FLORISTS

Our Leading Flower Seed Specialty FISCHER’S

The Master Cyclamen”

Planted by “The Particular Grower” from Maine to California

Fischer’s Giant “Show” cyclamen is the result of 30 years’ experi- ence in the “know how” of cyclamen culture, and florists who appre- ciate the ultimate in quality will have no other strain.

Several years ago Mr. Albert Koehler, Sec’y-Treas. of our firm visited the various cyclamen-producing centers of Germany and arranged with Ferd. Fischer, the famous specialist in said line, for seed of the particular types and colors and shades most desired by the American and Canadian trade. As a result growers generally, large and small, now look to A. B. C. for their cyclamen seed needs, and our demand for Fischer’s seed of same runs into the millions yearly.

A word about price: In comparison with other high grade stocks Fischer’s cyclamen seed cannot be sold at so-called bargain prices simply from the fact that seed for our supply is selected only from specimen plants which are true to type and color. Nevertheless quotations as mentioned in list herewith will be found to be reason- able for “the kind you should have for best results.”

If your trade demands the very best cyclamen that can be obtained, plant Fischer’s “Master Cyclamen” seed.

N. B. We call particular attention to the latest cyclamen intro- ductions, namely: “America,” “New Ruffled Dark and Rosy Salmon.” They are unusually worth-while. A. B. C.

CYCLAMEN SEED

SPECIMEN PLANT OF FISCHER’S GIANT OR SHOW CYCLAMEN

Ferd. Fischer’s Improved Strain

Per 100 Per 1000

Improved Perle of Zehlendorf. Dark salmon .$1.50 $12.00

Improved Bose of Zehlendorf. Delicate salmon 1.50 12.00

Glory of Wandsbeck. Salmon 1.50 12.00

Plscher’s Bonfire. Deep brilliant salmon; exceptionally

fine 1.75 14.00

Glowing’ Dark Bed. Xmas red 1.25 10.00

Glowing Bright Bed. Cherry red 1.25 10.00

Bose of Marienthal. Bright rose 1.25 10.00

Pure White 1.25 10.00

Lilac 1.25 10.00

Mixed 1.25 10.00

White with carmine eye 1.25 10.00

Bococo. Red, rose or lilac, or white with eye 1.50 12.00

America. Golden salmon; best of all salmon 2.25 18.00

New Ruffled. Dark salmon 2.25 18.00

New Bnffled. Rosy salmon 2.25 18.00

ANNIHILATEUM

No. 2 MITE INSECTICIDE No. 2

Especially prepared for the control of Mite on Cyclamen, Chrysanthemum, Geranium, Begonia, Fuchsia, etc.

2-lb. bottle $ 7.00

4-lb. bottle 13.00

8-lb. bottle 24.00

Morton Grove, 111., Nov. 24, 1926. We have tried the No. 2 Mite Insecticide and assure you we can readily recommend it to anyone.

The No. 2 Mite Insecticide has proven very satisfactory, as we are able to keep our Cyclamen perfectly clean and free from Mite.

POEHLMANN BROS. CO.,

Carl C. Mueller, Supt. Plant Department.

CINERARIA HYBRIDA— Grandiflora

“The World’. Best Strain”

The result of many years of painstaking selection on the part of an American Specialist and truly entitled to the classi- fication— “World’s Best Strain” produces immense trusses of blooms which frequently measure from 3 to 4 inches across.

Tr. Pkt.

“A. B. C.” Prize. Medium tall, & oz., $3.50 $1.00

“A. B. C.” Prize. Dwarf, g’g oz., $3.50 1.00

New Salmon, Pink Shades. Medium tall 1.00

MULTIFLORA NANA MIXED. A very dwarf strain of ex- ceptional merit. Desirable for combining with other plants for filling of baskets, boxes, etc., for Easter and Mothers’ Day sales. J4 Trade Packet, $1.00; Trade Packet, $1.50.

Tr. Pkt.

Matador. Scarlet $1.00

Stellata Hybrida 50

Cyclamen Plants in Season

GROWN FROM FISCHER’S TRUE SEED

SEEDLINGS, TWICE TRANSPLANTED Also 2y2-inch, 3-inch, 4-inch

Please refer to classified pages of the Florists’ Review for quota- tions on above in season.

IS

FL O WER SEEDS

FOR FLORISTS

CINERARIA Tr Pkt.

Maritima Candidissima (Dusty Miller). For bed- ding, vases, baskets, etc $0.15

CHRYSANTHEMUM— Perennial

EARLY DOUBLE AND SEMI-DOUBLE MIXED

Tr. Pkt.

Perennial, but will flower the first season from seed if

sown early in the year. Excellent for cutting. . .$0.50

SHASTA DAISY, “Alaska.” Pure white 40

MAXIMUM, “King Edward VII.” Pure white 20

JAPANESE HYBRIDS. Mixed. 1-16 oz., $1.50. . .50

CHRYSANTHEMUM— Annual

Tr. Pkt.

Eastern Star. Light yellow $0.15

Morning Star. Primrose yellow 15

Evening Star. Sunflower yellow 15

Northern Star. Pure white 15

Single Mixed 15

Double Mixed T5

All of above have dark centers.

Oz.

$0.40

Oz.

$2.00

.60

Oz.

$0.40

.40

.40

.40

.30

.30

CHINESE FORGET-ME-NOT

Cynoglossum Amabile. An exceptional cutflower for under glass or outside .$0.50

$2.00

CLARKIA

These desirable flowers are rapidly gaining popularity as cut flow- ers. Free bloomers all summer.

DOUBLE Tr. Pkt. Oz.

Salmon Queen $0.15 $0.65

White 15 .65

Queen Mary. Rose carmine 15 .65

Scarlet Queen 15 .65

Mixed 15 .65

Vesuvius. Orange scarlet 15 .65

(Spider Plant.)

CLEOME PUNGENS Tr Pkt

Rose $0 15"

Oz.

$0.30

COBAEA SCANDENS Cup and Saucer Vine

Plant seeds edgewise to insure good germination.

Tr. Pkt. Oz.

Blue. 04 lb., $1.25) $0.15 $0.40

White -20 .75

COLEUS Xr Pkt oz.

Large Leaved. Choicest mixed. % oz., $1.00 $0.50 $7.00

CONVOLVULUS Morning Glory

Tr. Pkt. Oz.

Japanese Imperial. Mixed $0.15 $0.25

Major (Morning Glory). Mixed .15

COSMOS

DOUBLE EARLY FLOWERING Tr. Pkt. )4 Oz.

Crimson. Pink or white $0.60

SINGLE EARLY FLOWERING. Oz.

Crimson, Pink or White 15 $0.50

GIANT LADY LENOX.

Pink, Crimson or White 15 .30

KLONDYKE. Yellow .25

GIANT FLOWERING. Mixed .20 .50

CYPERUS ALTERNIF OLIU S

Tr. Pkt. Oz.

(Umbrella Plant) .$0.30 $1.50

CYPRESS VINE Tr Pkt Gz.

Scarlet, White or Mixed .$0.15 $0.30

DELPHINIUM (Hardy Larkspur)

DAHLIA Tr. Pkt. Os.

Double Large Flowering, Mixed $0.40 $2.90

Double Cactus, Mixed. .40 4.00

Single Collarette, Mixed.... 30 1.35

Single, Mixed 25 1.00

DELPHINIUM Perennial Larkspur

Tr. Pkt. Oz.

BELLADONNA. Bright Blue. )4 oz., 75c $0.40 $2.00

BELLAMOSA. Dark Blue. J4 oz., 85c 50 2.50

CHINESE BLUE 35 1.00

CHINESE WHITE 35 1.00

GOLD MEDAL TALL HYBRIDS. The best strain

obtainable .50 2.5®

ANNUAL DELPHINIUM (See Larkspur).

The Delphinium family, both perennial and annual, is now ac- cepted as being almost indispensable to the average florist. (See under Larkspur for annual varieties.)

19

FLOWER SEEDS

Oz.

$0.85

.85

Oz.

$1.00

1.00

FORGET-ME-NOT— Myosotis, Variety “Susanne”

DIGITALIS Foxglove Tr Pkt

Gloxinaeflora Mixed $0.20

Mammoth Mixed (Monstrosa) 20

DIMORPHOTHECA Tr Pkt

African Orange Daisy. Choice for cutting and adapted

to forcing $0.25

Hybrid Mixed 25

DOLICHOS Hyacinth Bean

Desirable Annual Climber Tr. Pkt. Oz.

Purple Violet $0.10 $0.20

Daylight, White -2°

DRAC/ENA

Desirable as center plants, for baskets, vases, etc. Seed must be rubbed out of hull before sowing. Tr. Pkt. Oz.

Australis. Broad leaves. 54 lb., $1.75 $0.15 $0.50

Indivisa. Narrow green leaves. The popular kind for

bedding or vases. 54 lb., $1.25 15 .40

DUSTY MILLER. (See Centaurea and Cineraria Maritima.)

DIANTHUS Pinks Tr. Pkt.

DOUBLE FIREBALL. Fiery red $0.20

HEDDEWIGII. Double Japan, best mixed 15

GIANT DOUBLE ANNUAL. Mixed 15

DWARF ERFURT. Double mixed. Perennial 40

CLOVE-SCENTED. Mixed. Perennial 50

ESCHSCHOLTZIA California Poppy

Tr. Pkt.

Choice Mixed. All colors $0.15

EUPHORBIA Tr Pkt.

Heterophylla (Mexican Fire Plant) $0.20

Variegata (Snow-on-the-Mountain) 15

FEVERFEW Matricaria Tr pkt

Double White. Extra for cut flowers $0.15

FORGET-ME-NOT

“SUSANNE.” Best variety for cut flowers. Pkt., $1.00;

6 pkts. for $5.00.

See also under “Myosotis” Next page.

FOUR O’CLOCK (See Marvel of Peru)

Oz.

$1.00

.60

.75

2.00

2.50

Oz.

$0.25

Oz.

$1.00

.40

Oz.

$0.40

GAILLARDIA

ANNUAL VARIETIES Tr. Pkt. Oz.

Picta Single. Mixed $0.15 $0.40

Picta Lorenziana Double. Mixed 15 .40

PERENNIAL VARIETIES Tr. Pkt. Oz.

Grandiflora Maxima $0.15 $0.50

Compacto. Perennial. Mixed 15 .60

GERBERA

Excellent for pots or cut flowers.

Jamesoni. Mixed Hybrids. 100 seeds, 60c.

GODETIA Satin Flower

Easily grown annuals. Tr. Pkt. Oz.

Duchess of Albany. White $0.15 $0.50

Gloriosa. Blood-red 15 .50

Rosamond. Shell-pink 15 .50

Mixed. All colors 15 .50

“Gladiolus Flowered” Godetia. Carmine; flowers are double and

should be cut before fully opened. An excellent cut flower. 54 oz-i 75c; Pkt., 35c.

GLOXINIA Tr. Pkt. Oz.

Hybrida Grandiflora. Choicest mixed. 54 Tr. Pkt., 60c. .$1.00

GERANIUM Tr. Pkt. oz.

Zonale. Single, mixed $0.35 $1.50

GOMPHRENA

Splendid everlasting; excellent for cutting. Tr. Pkt. Oz.

Nana Compacta Red. Dwarf red $0.15 $0.50

Aurea Superba (Haageana). Orange yellow 15 .60

Mixed Colors 15 .35

GOURDS Ornamental Tr. Pkt. Oz.

Mixed, Various Sorts $0.15 $0.25

GRASSES Ornamental Tr. Pkt. Oz.

Pennisetum Ruppelianum (Purple Fountain Grass) ... .$0.20 $1.50

Longistylum 15 .50

Above used largely for bordering canna beds.

GREVILLEA— Silk Oak Tr. Pkt. Oz.

Ornamental foliage plant for vases, etc. Easily raised

from seed $0.20 $0.85

GYPSOPHILA— Baby’s Breath

Free blooming plants of easiest culture. Desirable for cutting to

mix with other flowers. Tr. Pkt. Oz.

Elegans Grandiflora Alba, “Paris Market” an improved

strain. 54 lb., 60c; lb., $1.75 $0.15 $0.25

Numerous growers make several sowings of Paris Market “Baby’s

Breath” during the spring and summer season. Provides excellent cut-flower material.

Elegans Grandiflora Carminea. 54 lb., 75c $0.15 $0.30

Paniculata. Perennial 15 .40

Paniculata fl. pt. Double white perennial 50 8.00

HELICHRYSUM— Strawflowers

Our strain produces large, perfect double flowers. Excellent for cut flowers, either fresh or in dried state.

Tr. Pkt. Oz. 54 Lb.

Fireball. Showy deep crimson $0.20 $0.60 $1.60

Golden Ball. Clear golden yellow 20 .60 1.60

Canary Yellow Buttercup. New 20 .60 1.60

Rose Carmine 20 .60 1.60

Rose Pink 25 1.00 2.75

Salmon Pink 20 .60 1.60

Silver Ball .20 .60 1.60

Violet 20 .60 1.60

Mixed. All colors 15 .50 1.60

HELIOTROPE Tr. Pkt. Oz.

Lemoine’s Giant. Excellent large flowering strain. .. .$0.40 $2.00

Choice Mixed 25 1.50

HIBISCUS Marshmallow Tr. Pkt. Oz.

Crimson Eye. White, crimson eye $0.20 $0.60

Golden Bowl. Yellow, maroon center 20 .60

Moscheutos Roseus. Large pink 15 .80

New Giant. All sorts mixed 15 .60

HONESTY Lunaria Tr. Pkt. Oz.

Alba. Admired for its silvery seed panicles $0.15 $0.65

20

FLOWER SEEDS

FOR FLORISTS

HOLLYHOCK

Extra fine Chaters’ strain producing a very large percentage of double flowers. Tr. Pkt. Oz.

Double Pink, Rose Pink, Scarlet, Crimson, Salmon,

White, Yellow or Maroon $0.20 $1.25

Double Mixed 20 1.00

Single Everblooming Mixed 20 .85

Double Everblooming Mixed 20 1.00

HUNNEMANNIA— (Bush Escholtzia)

Fumariaefolia. Produces flowers from July till Tr. Pkt. frost. Desirable for cutting $0.15

HYACINTH BEAN (See Dolichos)

HUMLJLUS Japanese Hop

Tr. Pkt.

Rapid growing annual climber, quite ornamental.

Japonicus. Green foliage $0.15

Folius Variegatus. Foliage mottled white 15

Ice Plant (Mesembryanthemum Crystalinum) 15

IMPATIENS Sultan’s Balsam

Splendid for house and conservatory; fine pot plant.

Tr. Pkt.

Sultani. Vermilion $0.40

Sultani Hybrids. Mixed .40

Holsti. Bright rose 40

Holsti Hybrids. Mixed 40

IPOMOEA Moonflower

Tr. Pkt.

Noctiflora. (Moonflower.) (Mexicana Grandiflora

Alba.) VA lb., $1.25 $0.15

Heavenly Blue (Rubro-Coerulea) .20

Setosa (Brazilian Morning Glory). Blue 15

KENILWORTH IVY Tr. Pkt.

Linaria Cymbalaria. Violet $0.40

Oz.

$0.50

Oz.

$0.35

.50

.50

Oz.

Oz.

$0.40

.90

.30

Oz.

$2.00

KOCHIA Summer Cypress or Mexican Fire Bush

Childsi. Improved strains

Tr. Pkt. Oz.

..$0.10 $0.20

LARKSPUR— Annual

Tall Stock Flowered.

(See Front Cover for Illustration)

As a cut-flower these are indispensable, either outdoors or in the greenhouse. We have a particularly fine strain of this very

desirable flower. Lb. Tr. Pkt.

Double Newport Pink $8.00 $0.25

Exquisite Pink. New (Variable) .35

Dark Blue. Very popular 6.00 .15

Lustrous Carmine 8.00 .25

Ageratum Blue 6.00 .15

Bright Rose (Mauve Rose) 6.00 .15

Rosy Scarlet 6.00 .15

Shell Pink 6.00 .15

Lilac 6.00 .15

Sky Blue 6.00 .15

White 6.00 .15

Giant Hyacinth-Flowered. Mixed 15

Dwarf Double Rocket. Mixed. 15

LANTANA

Desirable for bedding, pot culture or vases. Tr. Pkt.

Dwarf Compacta. Mixed $0.15

Hybrida. Tall, Mixed 15

LEPTOSYNE Tr Pkt

Leptosyne. Single yellow. Splendid cut flowers; also very profitable for forcing $0.20

Oz.

$0.75

1.35

.75

.85

.75

.75

.75

.75

.75

.75

.75

.75

.75

Oz.

$0.50

.40

Oz.

$1.00

LILIUM REGALE

100 seeds, 25c; 1000 seeds, $1.50; 5000 seeds, $6.00; 10,000 seeds, $10.00; oz., $3.00; lb., $40.00. For price of bulbs, see back page.

ANNUAL LARKSPUR Double Stock Flowered

LOBELIA

Sow early to get best results. Tr. Pkt. Oz.

Barnard’s Perpetual. Dwarf blue, white eye $0.30 $1.50

Speciosa. Dark blue, trailing 25 1.00

Crystal Palace Compacta. Dwarf, dark blue 50 2.50

Emperor William. Dwarf, light blue 50 2.50

Erinus Gracilis. Light blue, trailing 15 .75

Sapphire. Deep blue, white eye, trailing 40

White Gem. Dwarf, white 30 1.75

Bedding Queen. Blue white eye 30 2.00

LUPINUS— Annua!

Fine for forcing, splendid cut flower. Tr. Pkt. Oz.

Pink, Rich Blue, Sky Blue, White, Scarlet, White Tipped or Yellow $0.15 $0.35

LUPINUS POLYPHYLLUS— Perennial

Tr. Pkt. Oz.

Blue or White $0.20 $0.50

Roseus 20 .70

Mixed 15 .40

MARVEL OF PERU— Four O’Clock

Tr. Pkt. Oz.

Mixed Colors. lb., 40c $0.10

MATTHIOLA Tr. Pkt. Oz.

Bicornis. Evening-scented stock, purplish lilac $0.15

21

FLOWER SEEDS

FOR FLORISTS

MIMULUS x,Pkt. oz

Moschatus (Musk Plant) $0.50

Tigrinus (Monkey Flower) 35

MOONFLOWER (See Ipomoea) MORNING GLORY (See Convolvulus) MOURNING BRIDE (See Scabiosa)

MUSA

Ensete (Abyssinian Banana). 25 seeds, 50c; 100 seeds, $1.25.

MY OSOTIS Forget-Me-Not

MINA LOBATA Tr Pkt

Climber, rosy carmine $0.25

STANDARD VARIETIES Tr. Pkt.

Alpestris Victoria. Dwarf, blue $0.25

Dissitiflora. Early bloomer, dark blue 40

Eliza Fonrobert (Robusta Grandiflora).

Blue, fine for pots 30

Palustris. Deep blue. The true marsh

Forget-Me-Not. Perennial 35

Semperflorens. Everblooming 40

Royal Blue. Rich blue 25

Ruth Fischer. Fine blue. oz., $1.50 50

Alpestris, Mixed. All colors 15

Pink Bouquet, l/A oz., 50c 30

Oz.

$1.00

3.00

1.50

2.00 2.00 1.00

.60

MARIGOLD, TALL AFRICAN A. B. C. Special Strain of “Orange Ball” for Cut Flowers.

MARIGOLD

TALL AFRICAN VARIETIES

Tr. Pkt. Oz.

A. B. C. Strain of “Orange Ball” or Eldorado. Double

orange $0.15 $0.75

Lemon Queen. Clear lemon-yellow 15 .75

Orange Beauty. Single, orange-yellow 15 .75

Tall African Mixed 15 .60

DWARF VARIETIES

Pride of Garden. Dwarf, golden yellow 15 .50

“Legion of Honor.” Single, golden yellow with crim- son spot 15 .45

Dwarf, Gold Striped. Brownish red, striped yellow 15 .45

Dwarf, French Mixed 15 .35

Dwarf, Lilliput. Very dwarf, excellent for pots 15 .50

Myosotis (Forget-Me-Not) “Susanne”

Excerpt from Florists’ Review.

A pot plant of a new early-flowering Myosotis has been attracting great attention in the window of the A. B. C. Day after day members of the trade stop, look and enter to inquire. Several persons outside the trade have asked if they could buy the plant, only to be told that it was an “exhibit” and not for sale. J. P. Degnan, manager of A. B. C. seed department, has named the variety Susanne, after A. Miller’s little daughter. It is a selection out of the Blue Bird, perhaps the finest Forget- Me-Not to date. In addition to selling well in a cut state, it makes a splendid pot plant, but its chief value lies in its early- blooming habit. The A. B. C. has contracted for the entire crop of seeds and will disseminate this grand variety.

Price per pkt., $1.00; 6 pkts., $5.00. Seed of above planted in April- May usually produces good blooming plants for Christmas holidays. Especially desirable for St. Valentine’s Day.

NASTURTIUM-Dwarf or Tom Thumb Varieties

Oz.

Empress of India. Crimson; dark foliage. y lb., 40c; lb., $1.25. .$0.15

Golden King. Golden yellow. X/A lb., 40c; lb., $1.25 15

King Theodore. Crimson-maroon. Dark foliage. l/A lb-, 40c; lb.,

$1 25 .15

Salmon Pink. % lb., 40c; lb., $1.25 15

Dwarf Flowering. Mixed. l/A lb-, 35c; lb., $1.10 15

Dwarf Lilliput. Mixed. Fine for pots. yA lb., 50c; lb., $1.50 15

MAURANDIA

Desirable climbing plant for vases, baskets, etc. Tr. Pkt. Oz.

Barclayana. Purple $0.50 $3.00

Choice Mixed. All colors 50 3.00

MESEMBRYANTHEMUM

Tr. Pkt. Oz.

Crystallinum. Ice plant. White flowers $0.15 $0.40

MIGNONETTE

Desirable for cutting. Fragrant. Tr. Pkt. Oz.

Allen’s Defiance $0.15 $0.40

Bismark. Large, compact spikes 20 .85

Golden Machet. Golden yellow 15 .75

Goliath. Extra large spikes 25 1.00

New York Market. Greenhouse grown, one of the

finest for forcing. % oz., $1.00 50 6.00

Machet. Red, fine spikes 15 .65

Sweet Scented. Odorata .15

MIMOSA (See Sensitive Plant)

NASTURTIUM Climbing or Trailing Varieties

Oz.

King Theodore. Crimson-maroon, dark foliage. yA lb., 30c;

lb., $1.00 $0.10

Pink. % lb., 30c; lb.. $1.00 10

Scarlet. yA lb., 30c; lb., $1.00 10

Golden Yellow. yA lb., 30c; lb., $1.00 10

Tall Giant Flowering. Mixed. l/A lb., 30c; lb., $1.00 10

Mme. Gunther Hybrids. Mixed. % lb., 40c; lb., $1.50 15

Lobb’s Climbing. Mixed. yA lb., 30c; lb., $1.00 15

NEMESIA

Tr. Pkt.

Varying in color from creamy white to deep orange and carmine. Excellent for bedding. Mixed $0.35

Oz.

$1.80

NICOTIANA Ornamental Tobacco

Showy sweet-scented annual plants, giving a continuous display of

Summer flowers. Tr. Pkt. Oz.

Affinis. Fragrant, white $0.15 $0.35

Affinis Hybrida. Mixed 15 .40

Sanderae. Red 15 .50

FLOWER SEEDS

FOR “BETTER PANSIES” SOW

A. B. C. “Private Stock'5 Fancy Pansy Mixture

Realizing the importance of the Pansy to many growers both as cut flowers and for bedding plant sales, and the fact that FANCY PANSIES are half sold when offered to the public, we offer

A. B. C. “PRIVATE STOCK” FANCY MIXTURE

FOR CUT-FLOWER OR PLANT PRODUCTION

Without exaggeration we can state that this strain represents the acme of Pansy culture.

The flowers are of enormous size and of unusual substance, with long, strong stems. This strain comprises a most beautiful collection of colors and markings, including very rare shades of scarlet, brown, blood-red and purple, and is the finest mixture, in size, color and texture. We may add that all who have seen our Pansies declared they had never seen flowers of such perfection.

The seed is saved by careful selection from the most perfect flowers only.

Trade pkt., 50c; per y8 oz., $1.25; per *4 oz., $2.00; per oz., $7.00.

STEELE’S PANSY MIXTURES !?p^i£ETO us DIRECT

MASTODON MIRACLE MIXED. * oz., 85c; ys oz., $1.50; % oz., $2.75; y2 oz., $5.25; 1 oz., $10.00; 2 ozs., $19.00; 4 ozs., $34.00.

STEELE’S MASTERPIECE MIXED. * oz., $1.00; Y& oz., $1.75; % oz., $3.25;

y2 oz., $6.25; per oz., $12.00; 2 ozs., $22.00; 4 ozs., $40.00.

STEELE’S GREENHOUSE SPECIAL MIXED. (O. K. outside.) * oz., 65c; y8 oz., $1.00; Yu oz., $1.75; Y2 oz., $3.25; 1 oz., $6.00; 3 ozs., $16.00; 4 ozs., $21.00.

A. B. C. GIANT PANSIES

Tr. Pkt.

Ya Oz.

Oz.

Tr. Pkt.

J4 Oz.

Oz.

Giant Prize, Azure Blue

. . .$0.30

$0.50

$1.65

Golden Queen. Golden-yellow $0.30

$0.50

$1.65

Black Blue

30

.50

1.65

Madame Perret. Shades of pink and

Cardinal.. Brilliant red

... .35

.60

2.40

rose 30

.60

2.00

Bugnot. Shades of red, bronze. . .

... .35

.80

3.00

Yellow with Eye 30

.50

1.65

Emperor William. Blue

..• .30

.50

1.65

Snow Queen. Pure white .30

.50

1.65

Hirtensia Red

... .30

.50

1.65

Striped and Mottled 30

.50

1.65

King of the Blacks

... .30

.50

1.65

White with Eye .30

.50

1.65

Lord Beaconsfield. Purple violet.

... .30

.50

1.65

Pure Yellow 30

.50

1.65

Peacock. Blue, claret and white..

... .30

.50

1.65

Giant Trimardeau Choice Mixed. Tr. pkt., 30c;

per oz.,

$2.00.

Prince Henry. Dark blue

... .30

.50

1.65

Choice Mixed. Tr. pkt., 25c ; per oz. $1.50.

NIEREMBERGIA

For baskets, vases or bedding out. Tr. Pkt. Oz.

Frutescens. White, tinted lilac $0.30 $4.00

NIGELLA Love-in-a-Mist

Tr. Pkt. Oz.

Damascena. Mixed. (Love-in-a-Mist) $0.15 $0.25

Miss Jekyll. Long-stemmed variety; blue; fine for

cutting 15 .30

PAPAVER (See Poppy)

PELARGONIUM (See Geranium)

PENTSTEMON Tr. Pkt. Oz.

Sensation. Largely used for bedding; should be treated the same as petunias, verbenas, etc.;

mixed colors $0.40 $3.50

New Hybrids Mixed. Hardy perennial; large spikes .50 3.00

PERIWINKLE (See Vinca)

PHLOX DRUMMOND!

Beautiful Summer flowering annual; excellent for pot plants for Spring sales.

DWARF OR COMPACT VARIETIES FOR BEDDING

Tr. Pkt.

Ya Oz.

Oz.

“Cecily.” Large flowering mixed . . .

$0.50

$0.75

$2.25

Fireball. Brilliant scarlet

40

.60

2.00

Pink

.65

2.40

Snowball. Pure white

40

.60

2.00

Choicest Mixed

30

.50

1.75

Something Different in Pansies

_ A. B, C. “SWISS MIXTURE”

A Giant Flowering strain consisting largely of brilliant colors of sulphur and golden yellow, carmine, orange, scarlet and blue shades. Most of the flowers showing a combination of these shades. A very unusual and very supreme mixture of fancy colorings. Tr. pkt.,

$1.00; per oz., $18.00.

PHLOX DRUMMONDI

GRANDIFLORA VARIETIES

Violet with Eye . . . .

Tr. Pkt.

$0.25

Ya Oz. $0.35

Oz.

$1.00

Alba. Pure white..

25

.35

1.00

Coccinea. Scarlet

25

.35

1.00

Pink

25

.35

1.00

Yellow

25

.35

1.00

Stellata Splendens.

eye

Scarlet,

with white 25

.35

1.00

Choicest Mixed

PHLOX

Hardy (Perennial Decussata).

20

Various Sorts Choice mixed. . . .

K Oz.

. .$0.50

.80

Pomegranate Ornamental

A NEW CHRISTMAS PLANT

They come into flower early, but the first flowers should be kept “nipped” until well on in September when they will begin to take on a general crop which will make them salable in December and for several months following. 200 seeds, $1.00; 1000 seeds, $4.50.

23

FLOWER SEEDS

x- :

FOR FLORISTS

TWO PAGES of “De Luxe”

DIENER’S LARGE FLOWERING PETUNIAS. This Strain Is Now in Great Favor for Pot Plants. “Rose of Heaven” is the ideal small flowered pink “porch box” Petunia.

Portland Petunias

Now very popular with the trade (we supply originator’s seed).

Tr. Pkt.

ELK’S PRIDE. “Royal Purple” $1.00

PRIDE OF PORTLAND. Deep rose... 1.00

WHITE BEAUTY 1.00

SCARLET BEAUTY. Bright scarlet.... 1.00 MIXED COLORS 1.00

3 pkts. of any of above for $2.50 6 pkts. of any of above for 4.50

A. B. C. Strains of California

Grown Petunias Double

Flowered

500

Seeds

A. B. C. “SUPREME DOUBLE “SEED PRODUCING” MIXED.

The finest double Petunias offered; produces a very large percentage of beautiful double flowers. Ask R. J. Windier, the prominent Chi- cago florist and former Vice-President of Chicago Florist Club, about this

strain $1.00

MARVELOUS DOUBLE MIXED. Similar to the preceding, but with fewer of the very large, peony-

flowered type

NEW CARNATION OR SMALL FLOWERED DOUBLE. Free bloomer; excellent for pot plants... 1.50 NEW DOUBLE WHITE “MA- DONNA.” Gives a large percent- age of pure white. Deeply fluted flow- ers; a fine florist’s flower. Comes re- markably true

1000

Seeds

$2.00

1.00

2.75

1.50

A. B. C. Special Strains of California

Grown Petunias, Single Flowered

CALIFORNIA GIANTS MIXED. Mammoth flowering. Tr. Pkt. Oz.

(r k oz., $3.00; 5*2 oz., $1.75) $0.50

GRANDIFLORA FRINGED, HYBRIDA MIXED. Beautifully

fringed, (it oz., $1.50) 50

RUFFLED GIANTS, FLUFFY RUFFLES. Mixed colors. (* oz.,

$3.00; 3^ oz., $1.75) 75

ROMANY LASS (New) Clear bright crimson 40

TRIUMPH (New) Beautifully ruffled; bright pink 75

HOWARD’S STAR. Crimson-maroon 40 $2.00

ROSY MORN. Dwarf; rose. 04 oz., 75c) (select stock) 50 2.50

DOUBLE ROSY MORN 1.00

ROSE OF HEAVEN. Very dwarf. Rose-pink.' (54 oz., 75c) 50 2.00

BLUE BIRD (Blue Rosy Morn) 50

STRIPED AND BLOTCHED. Mixed 25 1.00

DWARF INIMITABLE. Of dwarf, compact habit; flowers striped

and blotched 30 1.50

1000 Seeds

GIANT COPPER RED. Ruffled, with bronze or black throat $1.00

GIANT ROSE. Ruffled; veined black 1.00

GIANT STEEL BLUE. Ruffled; veined black 1.00

GIANT WHITE. Large flower 1.00

Tr. Pkt. 54 Oz.

SNOWBALL. Dwarf. Pure white. Very compact $0.30 $0.50

VIOLACEA (New.) Deep violet; fine 50 1.00

GENERAL DODDS. Velvety blood-red 50 1.00

COUNTESS OF ELLESMERE. Rose, white throat 50 1.00

TYPE OF SHEPHERD’S SINGLE PETUNIAS California Giants Mixed

24

FLOWER SEEDS

Petunias for

FOR FLORISTS

POT PLANTS, BEDDING

PORCH BOXES, VASES, ETC.

Of all the plants which the florist raises from seed, Petunias of “class,” both single and double-flowered, probably give best returns. We pride ourselves on the fact that our complete list represents the “DeLuxe” of this worthy plant family. All of the seed offered has been hand pollenized, consequently is true to type.

Diener’s California Petunias

(Originator’s Seed)

Tr. Pkt. 3 Pkts.

PINK. Strong veined center. Exquisite color combinations $0.75 $2.00

RED. Strongly veined mahogany and black center 75 2.00

RED WITH BLACK CENTER. Outer edge of the flower is red with a coal black center.. .75 2.00

BLUE OR PURPLE. The flowers average 4 inches in diameter. It is of a rich silky blue... .75 2.00

BLUE AND WHITE. Especially adapted for window boxes or hanging baskets 75 2.00

FLESH PINK FRILLED. A most beautiful variety with edges frilled. Flowers 3 to 4 inches in diameter 75 2.00

PINK GLORY. Pure flame rose-pink, without a trace of purple. Flowers 3 to 4 inches in diam- eter and slightly ruffled. Plants grow to a height of 12 to 15 inches. A very compact grower and continually covered with flowers 1.00 2.75

RUFFLED MONSTERS MIXED. A wonderful selection of single flowered varieties 75 2.00

“Scarlet Beauty” (Portland Petunia), very best of the red varieties. Pkt., $1.00.

GIANT DOUBLE MIXED. Broad petaled. A peculiarity of the doubles is that they are the slowest growers in the lot; in most cases the seedlings appearing first are the singles, while the latest are the double. Diener’s Double Giant Mixed 1.50 4.00

Petunias for Mother’s Day

Well grown Petunias, especially double-flowered varieties, are now to be classed as a most important plant for Mother’s Day sales. Easily produced and providing quick profit. We beg to call particular attention to A. B. C. Double-Flowered “Seed Pro- ducing” Strain, positively the “last word” in double-flowering Petunias. See opposite page.

Double Petunia

Rosy Mom; pkt., $1.00.

Note: Double Rosy Morn seed produces but a comparatively small number of double flowers and it is therefore suggested that sowing be made early and cut- tings taken from the true double flowering plants.

flowered Balcony Petunias

Blue, Rose, White, Red. Desirable for Porch Boxes, etc. Tr. Pkt., 25c; 1-16 oz. for 50c.

“Theodosia”

the “All Purpose” Petunia; Rose and Gold.

We believe this to be the ultimate in Petunia selection. 500 seeds, $1.00; 1,000 seeds, $1.75. See front cover for colored illustration.

DOUBLE ROSY MORN 100% TRUE

N. B. We can supply above from 2-inch pots, true doubles from cuttings at $7.00 per 100.

“Elk’s Pride” (Portland Pe- tunia), best of the purple sorts. Pkt., $1.00.

25

FLOWER SEEDS

FOR FLORISTS

POPPY

Double Annual Varieties Tr Pkt

Carnation Flowered. Mixed. Y lb., 50c

Crimson King. Crimson $0.15

Fairy Blush. White, fringed and tipped with rose 15

Mikado (Striped Japanese). White, striped crimson.. .15

Peony-Flowered. Scarlet 15

White 15

Yellow 15

Mixed. Y lb., 50c

Improved Shirley, May Queen. An improved strain; large double flowers; mixed colors 20

Single Annual Varieties Tr. Pkt. American Legion. A new Shirley Poppy of a dazzling

orange-scarlet; immense size $0.15

Miss Sherwood. Chamois rose 15

Shirley. Large flowers; mixed colors. Y lb., 75c 15

Tulip. Glowing scarlet 15

Perennial Varieties Tr. Pkt.

Iceland (Nudicaule). White $0.25

Scarlet 25

Yellow 25

Single Mixed 25

Diener’s Special Iceland 1.50

Orientale. Deep scarlet 25

Mrs. Perry. Rich salmon pink 50

Hybrids. Mixed colors 25

PORTULACA Tr Pkt

Double. Large flowering, mixed; extra fine quality. .. .$0.30

Single. Large flowering, mixed. Y lb., $1.50 15

POT MARIGOLD (See Calendula)

Primula Chinensis Fimbriata ^ Pkatde

Alba Magnifica. White. 1-32 oz., $1.50 $0.60

Chiswick Red. Bright red. 1-32 oz., $1.75 60

Duchess. White with zone of rosy carmine, yellow eye.

1-32 oz., $1.75 60

Rosy Morn. Pink. 1-32 oz., $2.25 60

Kermesina. Crimson

Prize Mixture. This mixture contains only the very finest sorts selected from the best strains. 1-16 oz.,

$3.00 60

Primula Obconica Mohnstein and Mueller Strains

Oz.

$0.15

.25

.25

.30

.30

.30

.30

.15

.75

Oz.

$0.50

.25

.25

.40

Oz.

$1.25

1.25

1.25

1.00

1.25

4.50

1.50

Oz.

$2.00

.50

Trade

Pkt.

$1.00

1.00

1.00

1.00

1.00

1.00

LARGE FLOWERING SALPIGLOSSIS Excellent for Cut Flowers

PUERARIA Kudzu Vine

Tr. Pkt. Oz.

Thunbergiana. Perennial climber; rosy purple pea- shaped flowers $0.15 $0.40

Mr. Carl Mueller, the able head-gardener of the Poehlmann Bros. Co. at Morton Grove, 111., states as follows: “With great interest I was watching during the Summer months the obconica raised from seeds of the Mohnstein and Mueller strain. The growth was excellent, and even without flowers I had much pleasure. But now, since they are be- ginning to flower, I like them still more. The flowers are large and of fine color, and every visitor is surprised. Next year I will not grow any varieties but those two.”

Tr. Pkt.

Mohnstein Atrosanguinea. Red. 1-32 oz., $5.00 $1.50

Mueller Rosea. 1-32 oz., $5.00 1.50

SPECIAL NOTE

The Mohnstein and Mueller strains of Primula Obconica are apparently so far superior to all other kinds that we do not believe they have any competitors.

A. B. C. New Blue. An exceptional shade $1.00

Grandiflora Alba. White. 1-32 oz., $2.50 50

Kermesina. Crimson. 1-32 oz., $2.50 50

Rosea. Pink. 1-32 oz., $2.50 50

Mixed. 1-32 oz., $2.25 50

Primula, Various Sorts Tr Pkt

Kewensis (Verbena Scented Yellow Primrose). Of strong

growth; long spikes of yellow flowers. 1-16 oz., $1.25 $0.50

Malacoides (Improved Baby Primrose). Color, light lilac. 1-16

oz., $1.00 50

Malacoides Alba. Pure white. 1-16 oz., $1.25 50

Malacoides Superba. Deep rosy pink flowers. Pkt., 30c.

Veris (Cowslip). Hardy. Mixed. Oz., $2.25 40

Vulgaris (Hardy English Primrose) 50

PYRETHRUM (Foliage Sorts for Bedding)

Tr. Pkt. Oz.

Aureum (Golden Feather). Yellow foliage $0.15 $0.45

PYRETHRUM Flowering Sorts (Perennial)

Tr. Pkt. Oz.

Roseum. Pink $0.40 $2.75

Hybridum Roseum, Single. Mixed 40 2.00

Hybridum Roseum, Double. Mixed 50 5.00

RHODANTHE Everlasting Flower

Tr. Pkt. Oz.

Double Pink. Choice for cutting $0.25 $0.60

Double White 25 .60

Mixed Colors 15 .50

RICINUS Castor Oil Bean

Oz. Lb.

Borboniensis. 15 feet. Green foliage $0.15 $1.25

Cambodgensis. Bronzy maroon, 5 feet 15 1.75

Gibsoni. Dark red, 5 feet 20 2.00

Giant (Panormitanus). Immense dark brown leaves.. .20 2.00

Sanguineus. Blood red, 5 feet 15

Zanzibarensis. 12 feet. Mixed colors 15 1.75

Red Spire (New). Bronze-green foliage 50

This is the showiest of the entire Ricinus family.

FLOWER SEEDS

FOR FLORISTS

A. B. C. EARLY FLOWERING “PEAS FOR PROFIT”

SWEET PEAS FOR WINTER AND SPRING FLOWERING

“Up-to-the-Mmute** Popular Cut Flower Varieties

A. B. C. “Supreme” Quality Flower Seeds Are Planted by “The Particular Grower” from Maine to California

Morse’s Superior Pink

(SEE ILLUSTRATION OPPOSITE)

The flower of which is unusually well formed and waved. The standard being quite round and symmetrical. The color of the flower is a beautiful rose pink, slightly shaded with salmon. The plant is a strong grower, giving plenty of four blossom_sprays.

“Morse’s Superior Pink” was awarded the silver medal at the last New York Spring Show, likewise the highest possible award of the Chicago Florists’ Club, namely, a Certificate of Merit. Per oz., $1.20; per *4 lb., $4.50; per lb., $15.00.

Ball’s Blue

This new variety seems to have everything desired to make it the outstanding blue for cut-flowers and we recommend it for at least part of your planting of this color. Per oz., $1.25; per *4 lb., $4.50; per lb., $15.00.

Ball’s Rose

The color of “Ball’s Rose” is a bright deep rose with just a suggestion of amber in it and which tends to brighten the effect. Flowers of extra size and borne on extra long stems. Per oz., $1.25; per *4 lb., $4.50; per lb., $15.00.

For General List of Early Flowering Sweet Peas, See Next Page.

New Sweet Pea, Morse’s Superior Pink

Regarding Comparative Prices

Realizing the importance of Sweet Peas as a greenhouse crop we do not attempt competition with the dealer who aims for cheapness in seed to the possible detriment of quality the fact that we supply from year to year numerous of the largest growers in the U. S. A., is, we believe, proof positive that our “TRUE- TO-NAME THOROUGHLY ROUGED AND HAND PICKED SEED” is pre- ferred to “bargain priced” stocks of doubtful value. A. B. C.

Peerless Pink

This charming new Burpee Sweet Pea has flowers of immense size, artistically placed four on a stem. The standard is a luminous shade of eosine pink and the wings show a decidedly rose cast. Sheltered within its folds there is an elusive sparkle, enhanced by a warm creamy glow.

Pkt: y2 oz., $0.75; oz., $1.25; 4 ozs., $4.50; *4 lb., $8.00 ; lb., $15.00.

White Harmony

A black-seeded sport of that most desirable variety “Lavender Harmony,” and which we believe is in itself sufficient recommendation for this grand new sort.

Per oz., $1.40; per *4 lb., $5.50; per lb. $20.00.

A. B. C. IMPROVED

ZVOLANEK’S ROSE

The Variety Which Popularized Sweet Peas

A. B. C. Improved Zvolanek’s Rose is used for “main crop” by many of the largest growers in this country. Price, per oz., 50c; % H>., $1.75; per lb., $6.00.

Write for price on quantity. We stock A. B. C. Improved Zvolanek’s Bos® In large volume.

MRS. CALVIN COOLIDGE

An outstanding new Burpee variety with very large flowers carried in fours on fine long stems. The color is a rich, pleasing shade of salmon-pink with a suffusion of bronzy orange in the standard. The blooms are of elegant form. The standard is well expanded and artistically waved. The broad, massive wings add much to the magnificent appearance of this new variety.

Per y2 oz., $1.25; per oz., $2.25; 2 ozs., $4.00; J4 lb-, $6.50; lb., $25.00.

PLEASE SEE NEXT PAGE FOR CONTINUATION OF EARLY SWEET PEAS.

27

FLOWER SEEDS

I |

FOR FLORISTS

Sweet Peas for Winter and Spring Flowering

“UP-TO-THE-MINUTE POPULAR CUT FLOWER VARIETIES

SWEET PEA, JEANNE MAMITSCH

A Giant Sport of Rose Queen. Beautiful Bose Color and Sells for Top Brice in New York Market. Per oz., $1.00; V4 lb..

$3.00; per lb., $10.00.

BAXli’S COLUMBIA. Color, pink and white. Very early and one of the best florists’ varieties, like Xmas White and Pink. Per oz., 50c; y4 lb., $1.50; lb., $5.00.

BLUEBIRD. The flowers are arranged on long stems. Much the best of all blue sorts. Per oz., 50c; yA lb., $1.75; 1 lb., $6.00.

BUBPEE'S ONANGE. Glistening orange. Exceptionally good. Per oz., 65c; lb., $2.50; 1 lb., $8.00.

OLITTISS, A variety which is unique in itself. The color is a bright, fiery orange-salmon. The flowers are of enormous size, are beauti- fully waved, usually borne four to the stem. Per oz., 50c; Vi lb., $1.75; 1 lb., $6.00.

GBENADIER. This is the most brilliant Sweet Pea yet introduced. The color may best be described as a glowing poppv scarlet. Per oz., 65c; % lb., $2.50; 1 lb., $8.00.

HARMONY. An exceptionally choice clear lavender. Very large flower.

Per oz., 50c; y4 lb., $1.75; 1 lb., $6.00.

mPBOTED SNOWSTOBM. The standard white flowered variety.

Per oz., 50c; y4 lb., $1.75; 1 lb., $6.00.

LAVENDER KING. Color rich, true, deep lavender. Flowers are of large size and beautifully waved form. Extra fine. Per oz., 50c; y4 lb., $1.50; 1 lb., $5.00.

MBS. KERB. The first early flowering salmon. Created a sensation when first exhibited at the International Flower Show in New York, March, 1921; also at the National Flower Show, Indianapolis, Ind ,

1922. Per oz., 60c; Vi lb., $2.00; 1 lb., $7.00.

PRINCESS. A vigorous grower with large flowers, fluted and waved. Color a lovely shade of soft lavender suffused mauve. Per oz., 50c; Vi lb., $1.75; 1 lb., $5.00.

IUPBOVED ROSE QUEEN. Color a most attractive shade of pink. Per

©*., 76c; V4 lb., $2.75; 1 lb., $10.00.

TARRAWA. Bright rose-pinlc with a clear, creamy base. Flowers average 2% inches in diameter; many are duplex or double. Per oz., 60c; Vi lb., $1.50; 1 lb., $5.00.

Vulcan (1925 Novelty). Rich, scarlet-orange.

Per oz., 65c; V4 lb., $2.00; lb., $7.00.

A real acquisition to early-flowering Sweet Peas for cut flowers. You will want this one.

EARLY FLOWERING SWEET PEAS IN MIXTURE

Realizing that numerous of our customers can only devote limited space to the culture of Sweet Peas under glass, but at the same time desire to have an assortment of colors and shades, we have consequently made up a superior mixture from named varieties in this list and which should fully cover the above named want.

Per oz., 40c; per lb., $1.50; per lb., $5.00

EARLY FLAMBEAU. A large orange cerise. Per oz., $0.60; per Vi lb., $2.00; per lb., $7.00.

EABLy NEW blue. Per oz., $1.00; per Vi lb., $3.00; per lb., $10.00.

EABLY BOSE LORE. A beautiful rose-pink suffused with orange. Per oz., $1.00; per Vi lb., $2.00; per lb., $7.00. EABIiY STARLIGHT. A clear lavender-blue. Per oz., $1.00; per V4 lb., $2.00; per lb., $7.00.

Gilda Gray

The standard is a lovely shade of salmon-cerise overlying bright pink. The wings are a pleasing shade of Hermosa pink. Per oz., $1.00; 4 ozs., $3.00; lb., $10.00.

Pink Profusion

The flowers are a bright sparkling shade of rich pink. They are large, well-waved and crinkled. Per oz., $1.00; 4 ozs., $3.00; lb., $10.00.

Sunlight

Sunlight is a bright rose-pink on cream ground, the standard showing a deeper shading than the wings. There is a distinct creamy blotch at the base of the standard which, in addition to the creamy keel, inten- sifies the sunlight effect. Per oz., $1.00; 4 ozs., $3.00; lb., $10.00. CHEVALIER. This fine, new rose variety is of foremost commercial value. CHEVALIER is a flower of great beauty and magnificent size. The blooms are borne in fours on fine, long stems, and the color is truly unique. It is a true rose livened with a suspicion of lemon, which gives the flower, especially when bunched, a bright and pleasing life-like effect. CHEVALIER has been awarded two Certificates of merit at the International Flower Show, 1922, and the National Flower Show, 1922. Per oz., 50c; 4 ozs., $1.75; lb., $6.00.

TBUE BLUE. This lovely variety is a charming shade of true blue or light violet-blue. The flowers are of great size, much waved or crimped, strong and vigorous in growth, and most floriferous. Does not grow out of bounds. Excellent for all seasons. Awarded Certifi- cates of Merit at the Great International Show, New York, 1918. Per oz., 50c; 4 ozs., $1.75; lb., $5.00.

EARLY ELDORADO, A pure orange-salmon; early everblooming, of robust, vigorous habit. In color it is synonymous with the late variety, Robert Sydenham. It is practically sun-proof and does not require shading. We predict it will supersede all so-called orange varieties. Per oz., $1.25; V4 lb., $4.00; lb., $15.00.

FLAMINGO. This is a distinct and charming variety. The flowers are truly enormous in size, produced in threes or fours on very long, stiff stems. The broad and well waved standard is light orange, with a suffusion of bright salmon, and the wings are a delicate shade of orange-pink blending into a general effect of bright, light orange. The texture of the flowers is substantial. Per oz., 50c; V4 lb., $1.75; lb., $6.00.

GOBGEOUS. A charming soft salmon-cerise self. A unique and pleasing color, and always admired. The flowers are of great size, and generally borne in threes and fours on very long, stout stems. Fine for ail seasons. Per oz., 50c; 4 ozs., $1.50; lb., $5.00.

BLUE JACKET. Dark blue. Per oz., 50c; y4 lb., $1.75; lb., $4.50. MBS. WABBEN G. HARDING. Deep shade of silver blue; a very much admired color. Per oz., 50c; V4 lb., $1.75; 1 lb., $6.00.

WHITE STAB. Black seeded. Flowers of enormous size, pure white without any pink shading. Per oz., 50c; V4 lb., $1.75; 1 lb., $5.00. AURORA. (Novelty Color.) Striped or flaked orange-scarlet on a white ground. Per oz., 50c; V4 lb., $1.75; 1 lb., $5.50.

GLOBIOUS. Clear rosy purple. Per oz., 50c; V4 lb., $1.75; 1 lb., $5.00. HA RLE QUIN. Striped or flaked deep chocolate on a light ground; grown in moderate quantity as a novelty. This is worth while. Per oz., 50c; V4 lb., $1.75; 1 lb., $5.00.

BLUE BOY. Largest and clearest blue abundant bloomer. Per oz., 65c ; V4 lb., $2.50; 1 lb., $8.00.

PINK CHEROKEE. Pink suffused salmon. Per oz., $1.65; V4 lb., $5.00; lb., $18,00.

ZVOLANEK'S BLUE WONDEB. A wonderful large, clear blue, the same size as the famous Zvolanek Rose. Very robust grower with mostly fours to a long stiff stem. Color getting deeper the longer they are on the vine. Per oz., $1.00: y4 lb., $3.50; lb., $12.00.

SILVER BLUE. Per oz., 65c; y4 lb., $2.00; lb., $7.00.

Please See Next Page for

List of Summer Flowering Peas

28

FOR FLORISTS

SWEET PEAS

SPENCER OR

“ORCHID” VARIETIES

FOR SUMMER BLOOMING

We recommend these for general outdoor growing through- out the United States except in the extreme South, where Sweet Peas flower during the Winter and where the early flowering type gives best results. Many Sweet Pea lovers plant a short row of the early-flowering kinds to get the ad- vantage of early blooms, but we recommend the Summer- flowering Sweet Peas for your principal crop for outdoor plant- ing either during the Spring or Fall.

Appleblossom, Rose with primrose

Asta Ohn. A soft pinkish lavender self

Austin Frederick Improved

Barbara. Salmon

Blanche Ferry. Rose standard and white wings ....

Charming. Soft cerise

Crimson King. Extra crimson

Commander Godsall. Dark blue

Constance Hinton. Black seeded white

Daisybud. A harmonious combination of apple

blossom tints with a cast of cream pink

Blfrida Fearson. Large pale pink

Umpire. Deep pink, fine

Fordhook Orange. Extra

Glory. Cerise

Gold Crest. Salmon, extra

Hawlmark Salmon Pink. Rich deep pink with sal- mon and orange tints in the standard

Hercules. Giant pink

King White Improved. Pure glistening white

King Edward TO. The best pure red

Matchless. Cream color

Mammoth. Orange scarlet

Miss California. Cream pink

Mrs. Tomlin. Scarlet, extra

Mrs. Tom Jones. Bright blue, large

Picture. A blend of cream and pink

Powers Court. Pure lavender, extra...

Royal Scot. A fiery deep cerise of vigorous habit. . .

Supreme. Light pink, extra

Sunset. Soft rich rose with a glowing yellow suf- fusion near the base

Tangerine Improved. Orange

Valentine. Pleasing shade of delicate blush pink.. Warrior. Rich reddish maroon flushed with bronze. Extra Choice. Mixed

Oz.

Lb.

$0.25

$2.00

.25

2.00

.25

2.00

.25

2.50

.25

2.00

.30

S .00

.25

2.50

.25

2.50

.25

2.50

.25

2.50

.25

2.00

.40

5.00

.35

3.50

.25

2.50

1.75

20.00

.30

3.00

.25

2.50

.25

2.50

.25

2.00

.25

2.50

.45

4.00

.30

3.00

.25

2.50

.25

2.50

.25

2.50

.25

2.50

.25

2.50

.90

10.00

.25

2.50

.30

3.00

.25

2.50

.25

2.50

.20

2.00

Special Discount

For quantity orders for both early and Summer-flowering Sweet Peas we allow 10 per cent discount on purchases of 5 pounds or more in one or several varieties.

NEW SWEET PEA, TRUE HEAVENLY BLUE.

NEW SWEET PEA

(Summer Flowering) HEAVENLY BLUE

“THE TRUE VARIETY”

A fine new blue, of a most beautiful soft tone of delphinium blue.

It is a pure blue self that does not show a trace of violet.

The flowers are of immense size with fours invari- ably well placed on long, stiff stems.

This novelty is a very marked improvement over Mrs. Tom Jones and we believe it will be hard to sur- pass among late flowering blue Sweet Peas for many years to come. Price, per oz., $1.00; per 1-4 lb., $3.00; per lb., $10.00.

29

FLOWER SEEDS

FOR FLORISTS

STATICE SINUATA

Used both fresh and dried. Excellent cut-flower material. ROCK CRESS (See Arabis)

RUDBECKIA Coneflower (Perennial)

SCABIOSA Mourning Bride

Lavender, Cherry Red,

Crimson,

Flesh Tr. Pkt.

Oz.

Pink, Black, Rose or

White

$0.15

$0.50

Ageratum Blue

15

.60

Peach Blossom

25

1.00

Shasta. Pure white....

25

1.00

Extra Fine Mixed

15

.40

Dwarf Double Mixed. .

15

.40

SCHIZANTHUS— “Butterfly Flower

}>

For Cut Flowers

Tr. Pkt.

Oz.

Garroway’s Hybrids . .

$0.50

Hybrida Grandiflora . .

20

$0.75

Wisetonensis. Fine for

pots

30

1.00

Wisetonensis. Rose and

amber shades. Va

oz., 60c

30

SMILAX

Myrsiphyllum Asparagoides

A well known greenhouse climber. Tr. Pkt. Oz.

Valuable for floral decorations. A lb.,

$1.75 $0.15 $0.50

SNAPDRAGON (See Antirrhinum)

SOLANUM “Jerusalem Cherry”

Capsicastrum Tr. Pkt. Oz.

Jerusalem Cherry. Scarlet berries $0.15 $0.50

Cleveland Cherry. Grows more compact than above and produces the scarlet

berries in greater profusion 40 2.00

Bird’s Eye Pepper 75

STATICE Everlasting Flower

Tall growing plants blooming profusely all summer.

Tr. Pkt. Oz.

Bicolor Superba. Yellow, brown center $0.15 $0.50

Purpurea. Reddish purple 30 1.25

5ALPIGLOSSIS

Very showy annuals, splendid for cutting. Tr. Pkt. Oz.

Crimson and Gold $0.30 $1.15

Primrose 30 1.15

Purple and Gold 30 1.15

Rose and Gold 30 1.15

Scarlet and Gold 30 1.15

White and Gold 30 1.15

Violet and Red 30 1.00

Choice Mixed 25 .75

Emperor. Extra large flowering, mixed 25 1.00

SALVIA

We fully realize the importance of Salvias to the florist and are careful to arrange for our stock with a specialist who supplies only fine plump seed which is saved from specimen plants and such as

shows a high germination. Tr. Pkt. Oz.

America (Globe of Fire) $0.50 $4.50

Bonfire (Clara Bedman) 40 3.00

Fireball. Dwarf 50 3.00

Splendens. Tall growing 35 2.00

Drooping Spikes 50 4.00

Zurich. Dwarf, early 50 4.00

Patens. Blue 50

SAPONARIA

Vaccaria. A free-blooming annual with beauti- Tr. Pkt. Oz.

ful pink feathery flowers, (A lb., 75c) $0.15 $0.35

Used in same manner as Baby’s Breath.

SCARLET FLAX (See Linum)

SENSITIVE PLANT— Mimosa

Tr. Pkt. Oz.

Pudica. Flowers pinkish white $0.15 $0.50

SHAMROCK Tr Pkt Qz

True Irish. lb., $2.50 $0.20 $0.75

SHASTA DAISY (See Chrysanthemum)

Valuable for cutting or decorative purposes.

Tr. Pkt. Oz.

Latifolia. Perennial. Large deep blue flowers $0.25 $2.00

STATICE ANNUAL VARIETIES (See Illustration Above)

Coming into great favor for cut flowers.

Sinuata. Blue $0.20 $0.60

White 20 .60

Lavender .20 .60

Rosea Superba 20 .60

Bonduelli, Golden Yellow 15 .40

Suworowi (Russian or Cattail Statice) 50 1.25

STEVIA

Serrata. Fragrant white flowers; desirable for cut- ting $0.30 $1.80

STOCKS

A. B. C. Special Florists’ Strains

Stocks Are One of Our Specialties Our percentage of doubles equals the best European strains and our grower received five “Awards of Merit” and two “highly com- mended” at the trial of Stocks conducted by the Royal Horticultural Society of Great Britain at Wisely, England, in 1922.

IMPROVED BISMARCK STOCKS

An especially meritorious class. These Stocks are giant, growing from twenty-four to thirty inches tall, of branching habit, producing innumerable large spikes measuring twelve to sixteen inches long, coming into bloom in ten to twelve weeks.

Tr. Pkt. Oz.

White $0.50 $3.00

Blood Red 50 3.00

Blush, Apple Blossom 50 3.00

Canary Yellow (Golden Bell) 50 3.00

Dark Blue 50 3.00

Fiery Blood Red. Fine 50 3.00

Lavender. Extra 50 3.00

Rose. Deep rose-pink 50 3.00

Choice Mixed 50 3.00

These Bismarck Stocks find great favor in the Chicago wholesale cut-flower market. They come into bloom about ten days later than “Beauty of Nice” listed on next page.

30

FLOWER SEEDS

FOR FLORISTS

STOCKS Continued

MAMMOTH BEAUTY OF NICE, EARLY FLOWERING

Branching Stocks which bloom earlier than other strains. Very desirable for cut flowers.

Tr. Pkt.

Oz.

Tr. Pkt.

Oz.

Canary Yellow .

. . . . $0.40

$2.50

Old Rose

... .40

$2.50

Carmine Rose . .

... .40

2.50

Rosy Lilac

... .40

2.50

Crimson

40

2.50

White . .

... .40

2.50

Deep Blue

.40

2.50

Lavender .

. . .40

2.50

Flesh Pink ....

. . . . .40

2.50

Choice Mixed . . .

... .40

2.50

PERPETUAL BRANCHING— Giant Perfection

Tr. Pkt.

Oz.

Tr. Pkt.

Oz.

Blood Red ....

. . .$0.40

$2.50

Snowdrift (New).

Flesh ..........

... .40

2.50

Early; pure white. $0.50

$2.50

Pale Blue ......

... .40

2.50

Princess Alice.

White. (Cut-and-

Pale Blush ....

... .40

2.50

come-again) . .

... .50

2.50

Rose ..........

... .40

2.50

Choice Mixed . . .

. . . .40

2.50

LARGE FLOWERING DWARF TEN WEEK STOCKS FOR BEDDING

Tr. Pkt.

Oz.

Blood Red .....

....$0.40

$2.50

Bright Pink ....

. . . . .40

2.50

Canary Yellow .

, . . . .40

2.50

Deep Purple . . .

. . . . .40

2.50

Lavender ......

. . . . .40

2.50

Tr. Pkt.

Oz.

White .........

. . . .$0.40

$2.50

Flesh ..........

.... .40

2.50

Light Blue . . . . .

.... .40

2.50

Choice Mixed . .

.... .40

2.50

WALLFLOWER LEAVED TEN WEEK STOCKS

Tr. Pkt. Oz. Apple Blossom Flesh.$0.50 $2.50

Canary Yellow 50 2.50

Violet Queen 50 2.50

Tr. Pkt. Oz.

Snowflake. Pure

white $0.50 $2.50

Choice Mixed ...... .50 2.50

STOKES I A Cornflower Aster

One of the most desirable hardy perennial plants for the border and excellent for cutting. Tr. Pkt. Oz.

Cyanea. Lavender blue .$0.25 $1.50

Cyanea Alba. Pure white 25 1.50

STRAWFLOWER (See Helichrysum)

SUNFLOWER— Helianthus

ANNUAL VARIETIES Tr pkt

A 1 . A K.I.

Chrysanthemum Flowered. Double yellow $0.15 $0.25

Cucumerifolius (Miniature Sunflower). Single yel- low .15 .25

Cut and Come Again. Single yellow .15 .25

Double Globe (Globosus Fistulosus). Rich yellow. .15 .25

Dwarf Double (Globe of Gold). Deep yellow .15 .25

New Red. Extra large flowers; some are rich chest- nut red, others tipped with yellow 15 .40

Oscar Wilde. Single yellow, with black center .15 .25

Russian. Large yellow; single .05

Stella. Single yellow, black center .15 .25

SWEET ALYSSUM (See Alyssum)

SWEET SULTAN Centaurea Moschatus

Tr. Pkt. Oz.

Mixed Annual. Fragrant flowers resembling “Bach- elor’s Buttons” $0.15 $0.50

SWEET ROCKET— Hesperis

Tr. Pkt. Oz.

Mixed Perennial. Purple and white $0.15 $0.50

STOCK EARLY GIANT IMPERIAL (Improved Bismarck)

An especially meritorious class, growing from twenty-four to thirty inches tall; of branching habit. Very early blooming and pro- ducing a high percentage of doubles. See preceding page for list.

TAGETES Tr. Pkt. Oz.

Signata Pumila. Good bedding plant; flowers golden

yellow $0.15 $0.75

THALICTRUM

Dipterocarpum. Flowers rosy purple with yellow

anthers, perennial, fine for cutting $0.50 $3.00

THUNBERGIA— Black Eyed Susan

Tr. Pkt. Oz.

Mixed $0.20 $1.00

TORENIA Tr. Pkt. Oz.

Fournieri Grandiflora. Blue $0.50 $3.00

SWEET WILLIAM Dianthus Barbatus

Provides excellent cut flowers.

Tr. Pkt.

Oz.

Tr. Pkt.

Oz.

Single Crimson . .

...$0.15

$0.50

Single Mixed

..... .$0.15

$0.45

Pink Beauty . . . . Scarlet Beauty . .

... .25

... .25

1.00

1.00

Double Mixed

15

.60

Velvety Maroon .

... .15

.50

Single and

Double

White

... .15

.50

Mixed ....

....... .15

.60

TRITOM A- Red Hot Poker

Hybrids Mixed $0.25 $1.50

Snapdragons Grown in the Open Produce Excellent Summer Cut Flower Material,

31

FLOWER SEEDS

FOR FLORISTS

!~

ZINNIA, ELEGANS LILLIPUT Salmon Rose

Miniature Blooms which are exceptionally choice for cut flowers.

VERBENA

Mammoth Scarlet (Defiance) $0.30

Pink 30

Purple 30

Blue 30

Striped 30

Etna (New). Red 35

Lucifer. Cardinal red 30

White 30

Yellow 30

Mixed 30

Giant Flowered Mixed 50

Lemon Scented 35

Oz.

$1.25

1.25

1.50

1.50

1.00

1.50

1.25

1.50

1.00

1.75

3.75

VERBENA VENOSA Tr Pkt Gz

Heliotrope Blue. This makes an exceptional bedding plant when combined with Dwarf White Sweet

Alyssum $0.30 $1.50

VINCA Periwinkle

An excellent bedding plant. Sow seed early. Tr. Pkt. Oz.

Alba Pura, Pure White $0.25 $1.00

Alba, White with Eye 25 1.00

Rosea, Pink 25 1.00

Mixed 20 .80

VIOLET Viola Odorata Tr. Pkt. Oz.

Single Blue Czar $0.50 $4.00

VIOLA CORNUTA— Tufted Pansies

Tr. Pkt. Oz.

Admiration, Dark Blue $0.40 $2.00

Cornuta, Mauve Queen, Mauve 40 2.00

Blue Perfection. Light Blue 40 2.00

White Perfection, Pure White 40 2.00

Mixed 40 1.75

ZINNIAS

A. B. C. “Gold Medal” Dahlia- Flowered

A REAL FLORIST’S “MONEY MAKER”

Positively the “Last Word” in Zinnias for Cut Flowers.

See Inside Front Cover for Colored Illustration

Our seed is from the originator; we caution against buying inferior strains of this worthy novelty.

These new Zinnias are recommended for growing under glass for cutting as well as for outdoor planting.

We offer all varieties as follows: (Originator’s new crop seed). Exquisite. Color light rose with center a deep rose.

Old Rose. Real old rose shade.

Illumination. Deep rose.

Golden State. Orange-yellow.

Crimson Monarch. By far the largest and best of red shades.

Giant Attraction. A distinct shade of brick red (Spectrum Red). Scarlet Flame. A large, beautiful, bright scarlet, with a delightful blending of orange throughout the petal.

Meteor. A rich, glowing deep red (Spinel Red).

Oriole. An immense orange and gold bicolor.

Dream. A fine, deep lavender, turning to purple (Mallow Purple). Polar Bear. A very large pure white.

Buttercup. An immense deep creamy yellow.

Canary Bird. A delicate shade of primrose.

Prices of each of above: Extra size trade pkt., 35c; % oz*> 60c; P®1 oz., $2.00.

Special Offer. One extra size trade pkt. each of any seven varieties selected from above for $2.00.

Special Mixture. A well blended mixture containing the above novel- ties. Price, extra size tr. pkt., 25c; per oz., $1.50.

ZINNIAS, DOUBLE GIANTS

(Improved Grandiflora Robusta)

The Giants are still very popular on account of their bright colors.

Tr. Pkt. Oz.

Buttercup Deep Yellow, Crimson, Purple, Golden Yellow, Rose Salmon, Scarlet, Shrimp, Pink, Sul- phur Yellow, Violet or White $0.30 $1.00

Special Mixed 20 .75

ZINNIAS, DWARF DOUBLE VARIETIES

Crimson, Pink, Scarlet, White Pink, or Yellow $0.15 $0.50

Salmon Rose (Exceptional for cut-flowers 15 .80

Mixed 15 .40

ZINNIA ELEGANS, LILLIPUT

Small Double Flowers

Dark Crimson $0.15 $0.80

Golden Gem 15 .80

Salmon Rose (Very select) 15 .80

Scarlet Gem 15 .80

White Gem 15 .80

Mixed Colors 15 .60

ZINNIAS, MISCELLANEOUS VARIETIES

Red Riding Hood $0.20 $0.75

Giant Picotee “Golden Pheasant.” Gold ground

tipped with maroon 35 1.80

Mexicana Perfection. (Haageana). Single star, yel- low 30 1.00

WALLFLOWER

Double Brown $0.50

Yellow 50

Choice Mixed 35 $2.00

Paris. Extra Early, Yellow 15 .60

Blood Red 15 .60

Mixed 15 JO

Single Mixed 15 .50

XERANTHEMUM Everlasting Flower

Double Mixed. Annual for Winter bouquets $0.15 $0.50

32

FLOWER SEEDS

FOR FLORISTS

Hardy Perennial Flower Seeds

For Complete List of Desirable

HARDY

PERENNIAL

PLANTS

See Following Pages

AQUILEGIA Long Spurred

ACHILLEA (Milfoil or Yarrow)

Tr. Pkt. Oz.

Ftarmica “The Pearl” $0.50 $3.00

ANTHEMIS (Hardy Marguerite)

Tr. Pkt. Oz.

Xelwayi. Golden-yellow blossoms; excellent for cutting;

2 feet $0.25 $1.25

ARABIS (Rock Cress)

Tr. Pkt. Oz.

Alpiua. Spreading tufts covered with a sheet of pure white

flowers $0.20 $0.75

CALYC ANTHEM A (Cup and Saucer Canterbury Bells)

Calycanthema. B Calycanthema. B Calycanthema. 'Vi Calycanthema. M Single. Dark Blu Single. Light Bit Single. Rose . . . Single. White . . Single. Mixed . . Double-flowering.

CENTAUREA MONTANA

Xing Bdward VH. Shasta Daisy “Alas

COREOPSIS (Golden Coreopsis)

DELPHINIUM (Hardy Larkspur)

Belladonna. Light turquoise bl Bellamosum. A rich deep blue Gold Medal Hybrids. Finest str Chinense. Intense gentian blue Chinea.se Album. White dwarf. PormoBum. Deep blue with wh

Tr. Pkt.

Oz.

. . $0.30

$1.75

. . .30

1.75

. . .30

1.75

.25

1.50

. . .15

.40

.15

.40'

. . .15

.40

. .15

.40

. . .10

.30

. . .20

.75

Tr. Pkt.

Oz.

$0.60

etc.)

Tr. Pkt.

Oz.

$0.20

$0.60

.40

2.00

1

Tr. Pkt.

Oz.

$0.50

Tr. Pkt.

Oz.

. . $0.40

$2.00

. . ,50

2.50

2.50

1.0®

.75

. . .30

1.5©

AURICULA (Primula Auricula)

Tr. Pkt.

A well-known favorite of great beauty; choice mixed vari- eties $0.75

AGROSTEMMA (Mullein Pink)

Tr. Pkt. Oz.

Coronaria, Hardy. Perennial; deep crimson flowers .$0.15 $0.35

ALYSSUM (Golden Tuft)

Tr. Pkt. Oz.

Saxatile Compactum. Perennial; golden yellow .$0.20 $0.60

ANCHUSA (Alkanet, Bugloss)

Tr. Pkt. Oz.

Italica Dropmore Variety. Bears in abundance flowers of

the richest gentian-blue during May and June $0.20 $0.75

ANEMONE (Windflower)

Tr. Pkt. Oz.

Coronaria. Mixed colors. (Poppy Anemone) $0.20 $0.60

St. B rigid. A beautiful selection of the above 50 3.00

AQUILEGIA (Columbine)

Tr. Pkt. Oz.

Alpina. Rich blue $0.25 $1.00

Calif omlca Hybrida. Mixed colors 50 2.50

Chrysantha. Yellow 50 3.00

Coerulea. Blue and white 40 2.50

Silver Queen. Long spurred white 50 2.50

Single-flowering. Mixed .15 .50

Double-flowering. Mixed 15 .60

LONG-SPURRED COLUMBINES

Tr. Pkt. Oz.

Finest mixed. All colors, the finest mixture procurable .. .$0.40 $2.25

BAPTISIA AUSTRALIS (False Indigo)

Tr. Pkt. Oz.

Dark Blue $0.25 $1.00

CAMPANULAS (Bellflowers) CAMPANULA MEDIA (Canterbury Bells)

Tr. Pkt. Oz.

Blue, white, pink or mixed $0.15 $0.40

Fersicifolia Grandiflora Blue. (Peach Bell.) Undoubtedly one of the finest of the hardy Bellflowers; grows 2 to 3 feet high, with large blue flowers 50 3.50

CANTERBURY BELLS

Tr. Pkt. Oz.

Fersicifolia Grandiflora Alba. The white-flowered Peach

Bells $0.50 $3.50

Pyramidalis Blue. (The Chimney Bellflower.) A beauti- ful stately hardy plant, either for garden or pot culture;

blue salver-shaped flowers 4 to 6 feet 25 3.50

Pyramidalis Alba. Same as above, but with white flowers .50 3.00

Botundifolia. (Blue Bells of Scotland) 50 5.00

CERASTIUM (Snow in Summer)

Tr. Pkt. Oz.

Tomentosum $0.25 $1.50

CARNATION

Tr. Pkt. Oz.

Hardy border, double mixed $0.30 $1.25

DIANTHUS (Hardy Pinks)

Allwoodi (new perpetual hardy Pinks), packet of 100 seeds, $1.25.

DIANTHUS or PINKS

Tr. Pkt.

Batifolius Atrococcineus fl. pi. Rich fiery scarlet Crimson. $0.25

Plumarius Single Mixed (Pheasant Eye Pink) 25

Flumarius Double Mixed (Hardy Garden Pinks) .35

Plumarius Semperflorens (Everblooming Hardy Pinks).

Mixed colors 50

DICTAMNUS (Gas Plant)

Tr. Pkt.

Fraxinella Alba. Seed somewhat slow in germinating. . .$0.25

DIGITALIS (Foxglove)

Tr. Pkt.

Giant Shirley. A greatly improved strain $0.50

Monstrosa (Mammoth Foxglove) Mixed 20

Gloxinaeflora Mixed. All colors .20

ECHINOPS RITRO (Globe Thistle)

Tr. Pkt.

Silvery thistle-like foliage and fine steel-blue flowers. . . .$0.25

EUPATORIUM (Thom Wort)

Tr. Pkt.

Ageratoides. A very useful variety, growing 3 to 4 feet high, with dense heads of minute white flowers from August to October $0.25

Fraseri. A very pretty dwarf variety, producing clusters of snow-white flowers; fine for cutting. 1% feet .25

GAILLARDIA (Blanket Flower)

Tr. Pkt.

Grandiflora Compacta. A compact variety, forming bushy plants 12 to 15 inches high $0.15

Grandiflora Superb Mixed 15

GEUM (Avens)

Tr. Pkt.

Atrosanguineum fl. pi $0.35

Mrs. Bradshaw. Large double brilliant orange scarlet; in flower throughout the entire summer 40

GYPSOPHILA (Baby’s Breath)

Tr. Pkt.

Paniculata Single $0.15

Faniculata Double 50

Oz.

$1.50

.75

2.0®

2.50

Oz.

$2.40

Oz.

$2.50

.85

.85

Oz.

$0.75

Oz.

$1.00

1.00

Oz.

$0.60

.50

Oz.

$1.50

2.50

Oz.

$0.40

8.00

HELENIUM (Sneeze Wort)

Strong-growing hardy perennials giving an enormous crop of flowers in late summer.

Tr. Pkt. Oz.

Autumnale Superbum. Golden-yellow flowers; 5 to 6 feet. $0.25 $1.00

Riverton Beauty. Rich lemon-yellow, with a large pur-

plish-black cone; 4 feet .25 1.00

HOLLYHOCK, DOUBLE

Tr. Pkt. Oz.

Pink, Rose Pink, Scarlet, Crimson, Salmon, White, Yellow

and Maroon $0.20 $1.25

Mixed, all colors 20 1.00

IBERIS (Hardy Candytuft)

Tr. Pkt. Oz.

Gibraltarica Hybrida. White shading to lilac $0.20 $1.00

Sempervirens. The popular hardy white variety .50 4.00

33

FLOWER SEEDS

FOR FLORISTS

Hardy Perennial Flower Seeds

(CONTINUED)

LATHYRUS (Everlasting or Hardy Sweet Pea)

Showy, free-flowering, hardy perennial climbers for covering old stumps, fences, etc.; continually in bloom; fine for cutting. Tr. Pkt. Oz.

Latifolius “White Pearl.” The finest white. $6.20 $0.85

Pink Beauty. Rosy pink 20 .85

Red. Rosy-red 20 .85

Mixed. All colors 20 .85

LAVANDULA VERA

Tr. Pkt. Oz.

True Sweet Lavender $0.25 $1.00

LIATRIS (Blazing Star or Gay Feather)

Trade Packet, $0.25; ounce, $0.75.

LUPINUS (Lupine)

Effective plants, producing large spikes of flowers; blooming in May and June. They require only well- prepared garden soil, preferably in a semi-shady loca- tion. 3 feet. Tr. Pkt. Oz.

Polyphyllus Rosens $0.20 $0.70

Polyphyllus Blue 20 .50

Polyphyllus White 20 .50

Polyphyllus Mixed All Colors 15 .40

PAPAVER (Hardy Poppies)

Both the Iceland and Oriental Poppies are used extensively in the best gardens. The Iceland is ex- cellent for cutting. Tr. Pkt. Oz.

STudicaule (Iceland Poppy). Bright yel- low $0.25 $1.25

STudicaule. Pure white... 25 1.25

Nudicaule. Mixed 25 1.00

Orientals (Oriental Poppy). Orange scar- let 20 1.25

Orientals Princess Victoria. Salmon .... .40 2.00

Orientals Hybrids. Mixed 25 1.50

PHYSALIS (Japanese Lantern Plant)

Tr. Pkt. Oz.

Tranche ti $0.25 $1.00

PRIMULA (Hardy Primrose)

Tr. Pkt. Oz.

Auricula. Choice mixed $0.75

Veris (Cowslip) Mixed, all colors 40 $2.25

Vulgaris (English Primrose) Canary-yel- low, fragrant .40 2.00

PENTSTEMON (Beard Tongue)

Most useful showy perennials, flowering through- out the summer months. Tr. Pkt. Oz.

Barbatus Torreyi. Spikes of brilliant

scarlet flowers; height 3 to 4 feet $0.20 $0.75

Mixed. Containing a great variety of

sorts 20 .60

PHLOX Tr. Pkt.

Decussata. Seed saved from a fine col- lection of named sorts. Can be sup- plied in mixture only $0.50

PLATYCODON (Japanese Bellflower)

One of the best hardy perennials, producing very showy flowers during the whole season. Excellent for planting in permanent borders or among shrubbery; easily raised from seed. Tr. Pkt. Oz.

Grandiflorum. Large steel-blue flowers .. $0.20 $1.25

Album. Pure white variety 25 1.25

Mariesi. Large, open bell-shaped flowers of a rich violet-blue; plant dwarf and compact 30 2.00

PYRETHRUM HYBRIDUM

Tr. Pkt. Oz.

Grandiflorum. Single, large flowering,

mixed $0.40 $2.00

Double. Saved from a fine strain 1.00 5.00

RUDBECKIA (Coneflower)

Tr. Pkt. Oz.

Newmani. Dark orange-yellow flower

with deep purple cone $0.30 $1.50

Purpurea. Flowers reddish-purple with

large center of brown 25 1.25

SCABIOSA Tr pkt

Gaucasica (Blue Bonnet). One of the handsomest of hardy perennials; es- pecially valuable for cutting, the blooms lasting a long time in water; color soft lavender-blue; 3 feet $0.50 $2.50

Oz.

Oz.

$0.15

$0.50

.25

1.00

.25

1.00

.15

.50

.15

.50

.15

.30

.20

.60

.25

1.00

SALVIA (Sage)

Tr. Pkt.

Azurea Grandiflora. A hardy perennial variety, producing during August and September spikes of pretty sky-blue flowers in great profusion; 3 to 4 feet. .$0.40 $2.00

Farinacea. Light blue, makes a fine line .50 2.50

SAPONARIA (Soap Wort)

Tr. Pkt.

Ocymoides. A very useful hardy plant for the rockery or the border, produc- ing from May to August masses of attractive small bright rose flowers; 8 inches $0.15 $0.60

STATICE (Sea Lavender)

Splendid hardy perennials, either for the border or rockery, producing all summer panicles of minute flowers, which can be dried and used for winter bou- quets.

Tr. Pkt. Oz.

Latifolia. Purplish-blue flowers $0.25 $2.00

SWEET WILLIAM (Dianthus Barbatus)

There is always a good demand for these beautiful free-flowering old-fashioned favorites. Very easily

raised from seed.

Tr. Pkt. Oz.

Single Holborn Glory. Large flowering

auricula-eyes. Various colors $0.15

Single Newport Pink. Salmony Rose or Watermelon Pink

Single Scarlet Beauty. Intense bright scarlet

Single White 15

Single Velvety Black Maroon.

Single Mixed.. All colors. 14 lh., $1.00.. Double-flowering Mixed. All colors... Double-flowering Giant Mixed. Very large

SWEET ROCKET (Hesperis)

Bears spikes of snowy white, lilac and purple fragrant flowers.

Tr. Pkt. Oz.

Mixed Colors $0.15 $0.50

THALICTRUM (Meadow Rue)

Tr. Pkt. Oz.

Dipterocarpum. Graceful sprays of flow- ers, elegantly arranged on stems 4 feet high, invaluable for cutting; the flow- ers are of charming shade of violet- mauve, which is brightened by a bunch of lemon-yellow stamens and anthers. .$0.50 $3.00

TRITOMA

(Red-hot Poker, Flame Flower, or Torch Lily)

Tr. Pkt. Oz.

Hybrida. It is not generally known that

Tritomas are readily grown from seed. .$0.25 $1.50

TUNICA

Tr. Pkt. Oz.

Saxifraga. A pretty tufted plant with light pink flowers; produced all sum- mer, useful either for the rockery or the border $0.15 $0.80

VALERIANA (Valerian)

Tr. Pkt. Oz.

Rubra. Mixed. Showy hardy border plants producing large corymbs of red or white flowers; fine for bouquets; mixed, 2 feet $0.15 $0.60

VERONICA (Speedwell)

Tr. Pkt. Oz.

Maritiima. Long spikes of blue flowers

from July to September $0.25 $1.00

Spicata. An elegant hardy border plant, growing about 1% feet high, producing long spikes of bright blue flowers in June and July 30 1.50

WALLFLOWER

Well-known deliciously fragrant half hardy peren- nials, blooming early in the spring, with spikes of beautiful flowers. In the north they should be protected in a cold frame in the winter and planted out in April. Tr. Pkt. Oz.

Goliath. A splendid single variety; flow- ers of a rich shining red with a black

velvety sheen $0.15 $0.40

Single. Mixed. All colors 15 .50

Double-flowering Finest Mixed 35 2.00

NOTE: If you do not find in this list the desired Hardy Perennial Seeds you can look to us for supply as we carry in stock all stand ard varieties in commerce. A. B. C.

DELPHINIUM (Hardy Larkspur)

Delphiniums, both the perennial varieties, par- ticularly “Belladonna” and “Bellamosum,” as well as the annual “Stock Flowered,” are now considered indis- pensable to the cut- flower trade. (See of- fering of plants in “Hardy Plant Pages.”)

34

PLANTS

PLEASE NOTE

Prices quoted in this list sure for strong one year old field roots, NOT seedlings.

Tzfmfr/u

GROW YOUR OWN CUT FLOWERS

Provide a supply

of

hardy plants for your customers’ gardens. The de- mand for same is large.

PLANT HARDY PERENNIALS

FOR FIELD CULTURE

Some Kinds, Particularly Delphinium, (Varieties Belladonna and Bellamosum) Are Desirable for Forcing

Did This Ever Happ en to You?

“We need flowers and ‘fillers’ for nine pieces to- morrow morning,’’ says the store. You know best what that means to you when you have drawn on every resource for a heavy run the last three days. If you have a small patch of ground for perennials, that emergency need not happen often. Glance thru this price list with a view to seeing the possibilities of perennials in your business.

We believe that you will recognize these as im- portant facts :

(1) Perennials come at a time of year when greenhouse stock is hard to get.

(2) Perennials present a wide variety of cuts and fillers that cover a long season of the year.

(3) Perennials are cheaper to raise than greenhouse products because they do not have to bear the heavy overhead of “under glass” growing.

As a producer for the retail market you know what takes; you know what you can produce under present plans; you can see the wonderful pos- sibilities of a perennial planting in your business. In the light of the facts as you know them, we urge you to act now. The early spring planting season will soon be here and if you are to cash in on the best of the growing season, we should have your order immediately.

Excerpt from address by W. J. Barnes, Kansas City, Mo., delivered at the convention of the Oklahoma State Florists’ Associa- tion, at Muskogee, Okla.

Hardy Perennials

Their Possibilities

What can be done with perennial and garden flowers? You can make anything that can be made with any other flowers. I can re- member many pretty things made entirely of garden flowers; for instance, a large wreath, about three-fourths of it of dark purple delphinium, finished with a large cluster of candidum lilies, another of English ivy leaves with a garland of hardy asters (Michaelmas Daisies). Only recently we made a neighborhood piece about six feet high of gladioli on an easel; for appearance it would have been hard to equal with greenhouse-grown flowers, right today and every day, we are putting up beautiful and artistic spray bouquets, panels and wreaths, that I am sure would please the most critical; and we do not use a single rose or carnation.

If you will grow a good, strong row of Tamarix hispida (shrub), you can snap your fingers at the cut ferns during the summer, when it is so hard to get ferns and to keep them; its bluish green foliage is a wonderful help to your flowers in sprays or otherwise. I prefer it to asparagus for the foliage, and the flowers do help.

I have used it with lilies, late gladioli and early mums, and it is a jewel.

I have not said anything about growing plants such as gladioli, asters, dahlias and so on, as I suppose everyone is growing and knows about them. Some of the things I have mentioned work wonderfully well with those and help to make different combina- tions, so that you do not get tired of the sameness. One thing I should like to call your attention to is ismene calathina, sometimes called Peruvian daffodil. It is also called the white amaryllis, which we call them. This is a bulb that you plant in the Spring in about three plantings, commencing as soon as the soil is warm, and ending about June 15 to 20. We are just cutting the last, and they work up as well as Easter lilies and are no trouble whatever to grow, and your bulbs increase in size and number.

Always remember that it pays every evening to go out and cut a lot of these flowers and put them in fresh, cold water; a cave or cool cellar is almost all they need, and if you do not use them one day, throw out those that do not look good and get more. If you do this, you will always have the stock ready to use and in the right condition to use. Your customers will not be kicking because they get a lot of wilted flowers, and gradually will get to like and use more and more of these, and you will pile up more and more dollars for your U'ncle Sam to collect income tax from. But, incidentally, you get away from that awful thought, “Where are the flowers coming from to fill that order?”

A. B. C. Suggestion, a Worth-while One, We Believe

If you are not the fortunate possessor of a parcel of ground, secure a nominal supply of A. B. C. “Supreme” Quality Hardy Perennial Plants and “hire them out” to some local market gardener or farmer. This is frequently done by florists throughout the country and generally such an arrangement can be made on a basis that will provide you with summer cut flowers on a low cost basis.

35

PERENNIAL

PLANTS

PLEASE NOTE: We cannot accept orders for less than one dozen plants of a variety. A. B. C.

We offer the following* selected list of Hardy Perennial Plants for delivery the coming* Spring, also Pall season, 1928. All of this stock is of strong* field growth and such as will no douht produce recruits the first season after planting. ITot to be confounded with small pot plant stock or seedlings frequently offered at so-called bargain prices. Place order at once (this Is important as some kinda are In comparatively short supply) for shipment in due season; 25

plants at 100 rate.

ACHILLEA Perry’s White

ACHILLEA, “BALL OF “SNOW.”

Blooms all Summer. Excellent cut flower.

Achillea Boule de Nelge, and Perry’s White, for ground work In funeral pieces and baskets, has taken a place In the front rank. Its lasting quality should also be mentioned; It remains In bloom fully seven weeks.

Doz. Per 100

ACHILLEA Perry’s White. 1 to 2 feet. June to September. A choice new variety; pure white flowers; broad, overlapping petals. Nothing

better for cutting $1.50 $10.00

ACHILLEA Boule de Neige (Ball of Snow). An im- provement on The Pearl. Wonderful for cut

flowers or garden 1.50 10.00

ACHILLEA Millefolium Roseum (Rosy Milefoil).

Finely cut deep green foliage; pink flowers in

dense heads and found all summer 1.50 10.00

ACONITUM (Monkshood, Helmet Flower). Acon- ites form bushy clumps and are invaluable for planting under trees or in shady or semi-shady positions.

Fischeri. A dwarf variety growing 30 inches high, with very large pale blue flowers in September and

October 2.15 15.00

Spark’s Variety. July-August. Darkest blue of all. Plants 2.15 15.00

If you are in the market for hardy perennial plants in some quantity please write for special discount

Artemesia “Silver King” is exceptional for intermixing with pink or red roses in spray work

Doz. Per 100

ARTEMISIA Lactiflora. White. August. Grows 4 to 4J4 feet tall, dark green finely cut foliage.

Sweet-scented, small white flowers, to be used like Baby’s Breath; but is in season August to September; fine with gladioli; one of the things

that help out $2.10 $14.00

ARTEMISIA Silver King. (Per 25 plants, $4.00;

per 50 plants, $7.75.) See illustration on next page. .. . 15.00

ASTERS Hardy (Michaelmas Daisies). These are among the showiest of our late flowering hardy plants giving a wealthy bloom during September and October.

Abendrothe. Deep rose. 5 ft 1.75 12.00

Amellus Elegans. Grows 12 to 15 inches high and produces large showy flowers of a rich bluish-

violet during July and August 1.75 12.00

Climax. One of the best and showiest, with large pyramidal spikes of large, light lavender-blue

flowers. Very free, 5 feet 1.75 12.00

White Climax. A splendid white form of above. . . 1.75 12.00

Feltham Blue. A pretty aniline blue, very free 1.75 12.00

Mauve Cushion. Very dwarf. Delicate mauve.... 1.75 12.00

Novae Angeliae. Bright purple violet. 4 ft 1.75 12.00

Novae-Angliae Rosea. Deep reddish violet. Height

4 ft 1.75 12.00

St. Egwin. One of the finest, covered with beau- tiful pink flowers 1.75 12.00

Tartarcus. Large bluish-lilac. 6 ft 1.75 12.00

Mrs. Raynor. The deepest red of all asters 1.75 12.00

BOCCONIA Cordata (Plume Poppy). 6-8 ft. Big, feathery heads of creamy white flowers. Tall,

upright habit 1.50 10.00

BOLTONIA Asteroides. Among the showiest hardy plants with large single Aster-like flowers. The plant is in bloom during the summer and autumn months with its thousands of flowers open at one time, producing a very striking effect. Pure white, very effective, 5-7 feet 1.50 10.00

ANCHUSA (Alkanet) Italica, var. Dropmore. 4-5 ft. June. Tall, branched growth. A large bien- nial having coarse leaves and gentian-blue flowers AQUILEGIAS or COLUMBINES. Provide excel- lent cut flowers.

Chrysantha. Bright, yellow, long spurred

Chrysantha Alba. A white variety of the above . . . Chrysantha FL PI. Double golden yellow flowers.. Farquhar Pinks. A beautiful strain of nothing but

clear pink colors

Long-Spurred Pink Hybrids. A beautiful and re- liable strain comprising a large percentage of pink

and rose shades. Long spurs

Mrs. Scott Elliott’s Long Spurred Hybrids. Fine

run of colors and distinct shape

Nivea Grandiflora. Large, pure white

Silver Queen. Beautiful rose flowers, long spurred Rose Queen. Deep pink

1.75

12.00

1.50

10.00

1.50

10.00

1.75

12.00

1.75

12.00

1.75

12.00

1.75

12.00

1.50

10.00

1.75

12.00

1.75

12.00

The Following are Some of the Perennial Flowers that can be used Dried During Winter or any Time

NAMELY: STATICE, GYPSOPH1LA PAN1CULATA “BABY’S BREATH,” JAPANESE LANTERN, ARTEMISIA AND ERYNG1UM.

BUDDLEIA MAGNIFICA— BUTTERFLY BUSH.

Buddleia is unexcelled for blue cut-flowers, especially so when used in connection with white and light colored Gladiolus. Buddleia Variabili8 Magnifica, per doz., $4.50; per 100, $35.00.

ARTEMISIA. SILVER

KING

A Plant of Rare Beauty for Landscape or

Use With Cut Flowers

For landscape effect from early summer until late winter, it is a most outstanding plant. Its bright silver colored stems and foliage blend harmoniously with other foliage or blooming plants and its rich, striking beauty in form and color is first to attract attention regardless of its surroundings.

For the cut flower trade the foliage of Artemisia Silver King is one of the greatest values as a filler for sprays or designs. It ma- tures early in the summer and quickly hardens to a state when it can be cut and used without moisture. The foliage does not wilt or shatter after hardening off and can be carried dry indefinitely with- out losing its color. Leading cut flower dealers who handled the foliage of this Artemisia last season stated there is no other material that will produce the same high-class effect and that when used in sprays with pink roses the effect is most striking.

The illustration above was made from an actual photograph taken July 2, 1926, of a plant in the open ground which has lived through two of our most severe winters without mulch or any protection, proving its absolute hardiness. It thrives in ordinary soil, growing to a height of about three feet in almost perfect symmetrical form. The stems are well branched and thickly covered with bright silver colored foliage, which first appears in the form of small narrow leaves, but these quickly divide into a delicate lacy shape with the appearance of small flower buds all over the branches. Artemisia Silver King is a variety which evidently has been lost in propaga- tion, as we have been unable to find it among the plantings of any growers in the United States, or to locate a grower who has ever seen the same type or color of foliage as produced by this Artemisia.

NOTE: Artemesia, “Silver King” has given such genuine

satisfaction to the trade the past season we have provided for a goodly supply for delivery coming spring. However, we anticipate a large demand for same and therefore urge early purchase.

Prices: Plants from 2%-inch pots, ready for lining out in the field (April delivery), 25 for $4.00, 50 for $7.75, 100 for $15.00.

EXPENSE SMALL

The expense of Perennials is small merely a nominal first cost they live over Winter and bloom again every year in abundance

Doz. Per 100

BOLTONIA

Latisquama. Lavender-pink. 4-5 feet $1.50 $10,00

BUDDLEIA (See Illustration) (Butterfly Bush or Summer Lilac). This is properly a shrub, but the top usually freezes back, and the new growth starts from the root like other perennials. Plants grow three to four feet and are covered with long racemes of lilac-like flowers in July. The best lo- cation is in good, rich, well drained soil in a sunny situation. It attracts the butterflies, and as many as fifty have been counted about a plant

in a single afternoon.

Variabilis Magnifica 4.50 35.00

CAMPANULA (Bellflower). A large and varied family of the greatest value for general garden decorations. They are of the easiest culture, thriving in any ordinary garden soil.

Medium (Canterbury Bells) Blue, White or Rose.

Separate 1.50 10.00

Medium Calcycanthema (Cup and Saucer). Blue,

White and Rose. Colors separate 1.50 10.00

Carpatica, Blue and White. Separate. 1.75 12.00

Persicifolia, Blue and Alba. Separate 1.75 12.00

Latifolia Macrantha. 3 feet. June and July. Very handsome, enormous drooping bells of fine satiny lilac and deep purplish shades 1.50 10.00

CARNATION. (The Truest Hardy Outdoor Carna- tion.) No Florist Should be Without Them. A

beautiful strain of hardy pink, which resembles most of all the indoor Carnation, blooming in great abundance all summer, in the most magic colors, flowers being semi to full double. Ex-

cellent for cutting and very hardy.

Giant Pink 1.75 12.00

Giant Red 1.75 12.00

Giant White 1.75 12.00

Giant Yellow 1.75 12.00

Grenadin Red. A large flowering type. Very de- sirable for garden or cutting 1.75 12.00

Montana (Cornflower). Grows 2 feet high, bearing large violet-blue flowers from July to September. 1.75 12.00

HARDY CHRYSANTHEMUMS.

Autumn Glow. Rose crimson, large 1.75 12.00

Little Bob. Bronze button 1.75 12.00

Field of Snow. Pure white button 1.75 12.00

Golden Queen. Yellow, large 1.75 12.00

Hilda Wells. Beautiful Tuscan red, shaded yellow

at base of petals 1.75 12.00

Skibo. Showy, golden button Pompon 1.75 12.00

Victory. White, large 1.75 12.00

Excelsior. Bright orange yellow; very free. Large 1.75 12.00

Indian. Copperish red 1.75 12.00

Marie Antoinette. Deep pink 1.75 12.00

Old Homestead. A buff pink. One of the best. . . . 1.75 12.00

CHRYSANTHEMUM MAXIMUM (Giant Moon- penny or Shasta Daisies).

Alaska. Extra large 1.50 10.00

Arcticum (Arctic Daisy). Among fall flowering perennials this is one of the best. It forms an at- tractive clump of dark green foliage, and in Sep- tember multitudes of white flowers, slightly tinged rose or lilac, 2 inches wide. 2 to 2j4 ft.

Sept.-Nov 1.75 12.00

King Edward VII. New. Vigorous grower; enor- mous white flowers 1.50 10.00

Perfecta. Highly recommended for cutting 1.50 10.00

Memorial. A strong growing variety with extra good stems. Large flowers in bloom for use on

Decoration Day. Very good cut flower 1.75 12.00

Glory of Wayside. The earliest to flower, coming into bloom in May with pure glistening white flowers, which are produced in great profusion on symmetrical compact plants from 12 to IS inches high 1.75 12.00

37

PERENNIAL

PLANTS

DELPHINIUM (Hardy Larkspur.) Exceptional for Cut-flowers.

Delphinium, “Hardy Larkspur”

Have become indispensable to the trade for the production of Blue Cut Flowers. While all of the varieties listed opposite are desirable for outdoor cul- ture “Belladonna” and “Bellamosum” are now ex- tensively grown under glass. “Belladonna” has the preference because of its beautiful turquoise blue shade.

PLEASE NOTE: No order accepted for less than one dozen plants of a variety A. B. C.

Doz.

COREOPSIS Delphinifolia Larkspur Coreopsis.

Very floriferous, with yellow flowers a little

smaller and later than lanceolata $1.75

Lanceolata. A beautiful hardy border plant, grows 15-18 inches high and produces its bright yellow flowers in great profusion. By cutting off old

flowers, will bloom until fall 1.50

DELPHINIUM (Perennial Larkspur). Indispens- able to the herbaceous garden. Their long, showy spikes of flowers persist from June till frost and furnish the most satisfactory blues to any color scheme.

Belladonna. The most continuous blooming of all, never being out of bloom from June first until cut down by hard frost. The clear turquoise blue of its flowers is not equalled for delicacy and

beauty by any other flowers. 1 year 1.50

Select two year old clumps 1.75

Bellamosum. The dark blue form of the popular

Belladonna, 1 year 1.50

Select two year clumps 1.75

Chinensis. A very pretty variety with fine feathery foliage and intense gentian-blue flowers in open

panicles, 1 year 1.50

Chinensis Album. A pure white form of the above,

1 year 1.50

English Hybrids. (Blackmore and Langdon’s best strain). For many years we have grown many different strains of Delphinium having in mind to supply our customers with the best obtainable. This strain without a doubt stands in a class by itself. It has the range of colors well divided in

the palest shades of blue to the deepest indigo with a strong run of the most delicate shades of

rose, double and single. 1 year 1.50

2 year plants 2.00

English Wrexham or Hollyhock strain. Strong, mammoth, flowering of the choicest colors. 1 yr. 1.75 2 year plants 2.25

Tall English Hybrids. Unquestionably the finest strain of mixed hybrids ever offered. A grand assortment of single and double flowers. Colors ranging from lightest blue to purple, with flower

spikes two feet long. Select 1 year 1.75

2 year 2.25

DIANTHUS Barbatus (Sweet William). Old favor- ites, bearing their sweet, clove-scented flowers in the greatest profusion during May and June. They are indispensable for the edge of the hardy

border and for cutting.

Copper Red. A new and rich color 1.50

Pink Beauty. Improved fine deep salmon pink color 1.50 Scarlet Beauty. Rich deep scarlet, bright green

foliage, very fine 1.50

White Beauty. Pure White 1.50

Latifolius Atrococcineus fl. pi. (Everblooming Hy- brid Sweet William.) Beautiful summer bed- ding variety producing masses of brilliant fiery

crimson flowers all season 1.50

DIANTHUS Plumarius (Hardy Pinks) Single 1.50

Plumarius fl. pi. Double 1.50

DIELYTRA, or DICENTRA Spectabilis (Bleeding Heart, or Seal Flower). An old-fashioned favorite; its long racemes of grace- ful, heart-shaped pink flowers are always attrac- tive. It is used largely for forcing. (Special forc- ing grade) 4.50

Per 100

$12.00

10.00

10.00

12.00

10.00

12.00

10.00

10.00

10.00

15.00

12.00

15.00

12.00

16.00

10.00

10.00

10.00

10.00

10.00

10.00

10.00

35.00

EXPENSE SMALL

The expense of Perennials is small merely a nominal first cost

they live over Winter and bloom again every year increasing in abundance as time goes on

38

“BLEEDING HEART”

DICENTRA (DIELYTRA) SPECTABILIS

Grown as a pot plant this is a money maker for the Florist, especially so as an Easter or Mothers* Day offering

“JAY DEE” SAYS IN A RECENT NUMBER OF “THE AMERICAN

FLORIST”

During a sojourn amongst the retail stores on Friday and Saturday of the past week, I noted that pots of same offered were readily sold at from $3.00 to $4.00 each after being “dressed up” a bit. Upon examination I found that these plants were produced from two root formations which did not likely cost the grower more than 70c or 80c and since Dicentra can be readily brought into bloom in a few months’ time I do not know of anything in the plant line that is more favored by the public and which will return a larger profit.

Two-year-old clumps of “Bleeding Heart” lifted in fall can be gently forced and had in flower around Easter time without much trouble. When well done the retail grower will find good use for them. Heel them in in a frame and keep them there up to the end of January. Then bring them in, pot them up, and let them have a 45 degree house. With Easter coming around the first of April, they should be brought into a 55 degree house by the latter part of February. They need a lot of water while in the pots. You can plant the leftovers outdoors again.

Selected Roots for Forcing or Out-Door Planting: $4.75 per doz., $35.00 per 100.

FUNKIA VARIEGATA

Potted up about February this very hardy green and white variegated leaved plant will provide exceptional stock to “set-off” flowering plants in pans, baskets, etc., for Easter and Mothers’ Day Sales. $1.75 per doz., $12.00

per 100.

A Genuine Cut-Flower Novelty

PYRETHRUM

“FLORENCE SHADLEY”

(SEE BACK COVER PAGE)

Doz. Per 100

DIGITALIS (Foxglove). A grand display of thim- ble-shaped flowers in immense spikes during July and August. Tall growing with large rough foliage. Separate colors. White, rose and purple$1.50 $10.00

Grandiflora (Golden Foxglove) 1.50 10.00

Maculata. Spotted, superba 1.50 10.00

The Sihirley. New. Magnificent strain, enormous

flowers, pure white to deepest rose 1.75 12.00

DORONICUM Excelsum. Leopard’s Bane. Has large, yellow marguerite-like flowers, 2)4 to 3 inches across, in early spring. 1)4 to 2 ft. May,

June 3.50 25.00

ECHINOPS Ritro. Metallic blue flowers; thistle- like foliage. 3 to 4 ft. July-Aug 1.75 12.00

ERYNGIUM (Sea Holly). Finely cut spiny foliage and thistle-like heads of flowers of a beautiful steel blue. Very decorative in the hardy border, and useful for dry bouqets in winter.

E. Alpinum. The true blue thistle, with amethyst

stems and bracts 1.50 10.00

ERIGERON GRANDIFLORUS Elation Bluish lilac.

Hybridus Grandiflorus. Excellent cut flower 1.75 12.00

EUPATORIUM Ageratoides. Fine cut-flower; fall

bloomer 1.75 12.00

Coelestinum. Simply covered with blue. Ager- atum-like flowers in August and September. 2

feet. Fine for cutting 1.50 10.00

EUPHORBIA Corollata (Flowering Spurge). A

branchy low-growing plant with fine stems and foliage, literally covered from June to August with loose umbels of pretty white flowers. Good for cutting in long sprays, and one of the most charming mist-flowers to mix with bouquets of

Larkspur 1.75 12.00

FUNKIA Undulata Variegata (Day Lily). Graceful green leaves having fluted white edge. Florists now cultivate these largely in the greenhouse as a pot plant since their beautiful decorative effect makes them particularly desirable for combining with blooming and other plants in the making

up of show baskets, boxes, etc., at Easter time.. 1.75 12.0©

Coerulea. Long, nodding, deep blue flowers. Leaves

green 1.50 10.00

Lanceolata. Valuable by reason of its late flow- ering, lilac flowers in September; 2 ft 1.50 10.00

GAILLARDIA Grandiflora (Blanket Flower). This

is considered one of the most beautiful and desir- able plants in cultivation, beginning to bloom in June they continue one mass the entire season. Base of petals are scarlet crimson, bordered golden yellow. A most beautiful combination.

Fine for cutting 1.50 10.00

Grandiflora Copper-Red. A striking color 1.50 10.00

GYPSOPHILA Paniculta (Baby’s Breath). A beau- tiful old-fashioned plant possessing a grace not found in any other perennial and attracting the eye of everyone. Dense spreading bush, numer- ous tiny flowers in light, feathery panicles, deli- cate foliage, fine for cutting, excellent for bor- der or large rock gardens. July and August.

Strong two-year-old roots 1.75 12.00

Strong double flowered. (Grafted) 7.00 50.00

We supply a special grade of Delphinium, Belladonna and Bellamosum for forcing.

HARDY LILIES

SUCH AS

L. Auratum, L. Speciosum, Album, Rubrum. Magnificum, Regale, etc.

Provide excellent cut-flower material for use in conjunction with various hardy perennials.

39

PERENNIAL

PLANTS

IRIS KAEMPFERI, Japan Iris

Per 10 Per 100

ASPASIE. Single, soft mauve blue $2.00 $15.00

ASTARTE. Double beautiful dark violet 2.50 20.00

CIRCE. Double dark violet blue, finely lined with

white 2.00 15.00

EUMEE. Single dark violet 2.00 15.00

GEKKA-NO-NAMI. Earliest to bloom, and the choicest white; very free. Glistening white with

creamy white stigmas 2.00 15.00

GOLD BOUND. A fine double, pure white, enriched

by a creamy glow from the gold banded center. . 2.00 15.00

HELENE. Double blue ground, slightly veined

darker blue 2.00 15.00

HERCULE. Double, clear lilac, blue 2.00 15.00

IPHIGENIE. Double, beautiful coloring, deep Chi- nese lilac 2.50 20.00

ISO-NO-NAMI. Double soft blue, silvery veins 2.50 20.00

KUMO-NO-OBI. Bright, clear purple, with distinct rays of white surrounding the golden throat,

the pure white standards tipped purple 2.50 20.00

MAHOGANY. Large double flowers, the latest to bloom. Purpled mahogany-red. The erect petals

prettily crested 2.50 20.00

MELPOMENE. Double, soft blue, distinctly veined

with dark blue 2.00 15.00

MINERVA. Single, white tinted rose 2.00 15.00

NEPTUNE. Single deep rich velvety pansy violet

with blackish reflections 2.50 20.00

NEREIDE. Double beautiful indigo blue 2.00 15.00

PATROCLE. Single, superb dark reddish violet 2.00 15.00

PROSERPINE. Single bright rich blue produced by

sanding of velvety blue on white 2.00 15.00

KOKI-NO-IRO. (Purple and Gold.) Enormous double flowers often ten inches across, early and free blooming; one of the very best varieties. Color, rich violet-purple with white petaloids

tipped violet. The conspicuous golden throat

extends outward in sharp bluish white rays 2.00 15.00

REINE DE BULGARE. The three large interpetals of soft lilac blue, finely veined with white. The black more pronounced in the small center petals 2.00 15.00

SKI-NO-RYO. Double blue and white 2.00 15.00

UCHIU. (Universe.) Beautiful, six-petaled flowers of largest size, on the longest stems. Color, ceru- lean blue with golden center and white. This variety covers the longest blooming season and

is altogether one of the most attractive 2.00 15.00

ZAMA-NO-MORI. Only three petaled, but larger than most; one of the daintiest and most delight- ful of the delicate toned kinds. White, with a heavy azure blue zone 2.00 15.00

JAPANESE AND GERMAN IRIS

A Special Offering of Choicest Named Varieties, also Mixed (Note Low Prices)

. . T . mi T “S” REFERS TO THE THREE STANDARD,

EXPLAN A 1 iUIN : OR UPRIGHT CURDING PETALS: “P” TO FADES OR DROOPING FETADS

Iris Germanica, German Iris

ARCHEVEQUE. New S. deep purple violet, F. deep Per 10 Per 100

violet, an unusual color rarely found in iris $1.25 $ 7.50

BALCENG BLUE BEARD. White flaked pale blue,

F. sulphur handsomely marked purple. They fill a gap between the very earliest varieties and the

tall later flowering ones 65 4.25

BUTTERFLY. Dwarf bearded. Pale yellow spotted

brown, desirable dwarf 65 3.75

DARIUS. (Variegated) 26-in. Lemon yellow F.

amethyst with deep veining and yellow edge 85 5.00

ELDORADO. (Squalens) 32-in. Fiery opalescent F. old gold silhouetted with burnt purple, a distinct harmony of subdued hues and perfect blendings.. 1.25 7.50

GERMANICA. Very fine early variety, F. dark blue

standard light blue 1.25 7.50

ISOLINE. (Squalens) 36-in. S. opalescent lilac,

mauve falls 1.35 10.00

KOCHI. Tall bearded. S. and F. rich claret purple,

very handsome 1.25 7.50

LOHENGRIN. (Pallida) 35-in. S. and F. pinkish silvery mauve shading to near white at the claw.

A tall grower with wide foliage 85 5.00

LORELY. (Variegated) 30-in. Breast of wild canary F. creamy white with purple reticulations blended into a velvety purple near the ends which are

margined with deep canary 85 5.00

MASSASOIT. (Farr) S. and F. very distinct shade

of metallic Venetian blue 1.25 7.50

MONSIGNOR. (Neglecta) 28-in. S. violet ray F. clerical velvety purple crimson whose dark veining

adds dignity to the whole 85 5.00

MME. CHEREAU. (Plicata) 28-in. S. lavender pink mottled all over. F. creamy white center

bordered with lavender pink 65 4.25

MRS. E. DARWIN. (Amoena) 26-in. S. and F. satiny white with a little purple reticulation at the

claw 1.00 6.00

PARC DE NEUILLY. (Pallida) 28-in. S. navy

blue of reddish tinge with ever-changing effect... 1.35 10.00

PERFECTION (Neglecta) 30-in. S. and F. laven- der pink mottled all over, F. creamy white, center

heavily bordered with lavender pink 85 5.00

SANS SOUCI. Standard and falls fine yellow gold

mahogany brown 85 5.00

VIOLACEA GRANDIFLORA (Pallida) 32-in. S. and F. fresh clear violet. Massive and blooms late;

desirable but not sufficiently appreciated 65 4.25

MIXED IRIS. Unnamed varieties in mixed colors.

$30.00 per 1000 60 4.00

BEARDLESS IRIS

LONGIPETALA (Beardless) S. violet blue, F.

white with lilac veining, gold and bronze spots... 1.25 7.50

SPURIA A. W. TATE (Syn. Longipetala) Superba, flowers a soft porcelain blue with long pale blue

falls, with golden blotch at the base 1.25 7.50

PSEUDACORUS. Tall, bright yellow, fine for damp

places, also does equally well in dry sandy soil 85 5.00

SIBERIAN IRIS'

ORIENTALIS (Sibirica) 30-in. S. and F. intense

deep blue, narrow foliage, suitable for naturalizing. .85 5.00

ORIENTALIS, Blue King. Clear blue flowers 85 5.00

ORIENTALIS, Snow Queen. Large ivory white

flowers 85 5.00

NOTE: We can supply some 50 exceptional varieties of German Iris. Please write for complete list, which will be mailed free.

Gladiolus “Virginia”

is the sensational cut-flower variety of the year. (See Gladiolus pages in this book for illustration and prices. )

40

1

PERENNIAL

PLANTS

PHLOX, MISS LINGARD. “The Cut-Flower Phlox.”

Fritz Bahr, the well-known florist and horticultural writer, states in his book, “Commercial Flori- culture” as follows: "If I had to name the one best Phlox for the florist, here it is. Every retail grower should have a few hundred plants to cut from.” Per D o z . , $1.75; Per 100, $12.00.

For continued list of hardy Phlox see opposite column of this page. We have an exceptionally fine stock of same.

HEMEROCALLIS

Flava (Lemon Lily). Crowned by beautiful lei colored flowers 3 to 4 inches in diameter, and delightfully fragrant

Thunbergi. Much like Flava, but flowers in July a month later, and 6 to 10 inches of the upper portion of the flower scapes are thickened and flattened

Minor. Dwarf lemon yellow. First of June HELENIUM Autunmale Superbum. Light yellow..

Autumnale Rubrum. Similar to superbum, but has bright terra cotta red flowers

Riverton Gem. Old gold, changing to wallflower

red. August and September. 4 feet

HOLLYHOCKS. We have this season a fine lot of strong, clean, healthy, vigorous one-year-old flow- ering plants of the finest strains under Double Pink, Double Red, Double White, Double Yel- low, Maroon

New Allegheny. Immense semi-double flowers,

Hardy Candytuft. Flowers

IBERIS, Sempervirens.

white, 10 in. April

LATHYRUS (Hardy Everlasting Pea). One of the best and most desirable flowering hardy climbing plants, attractive both in flowers and foliage, growing to a height of 8 to 10 feet, and producing cluster of large flowers the entire summer; fine for cutting; lasting well.

Alba. Pure white

Latifolius. Deep rosy-red

Rosea. Pink

LIATRIS Pycnostachya. Kansas Gay Feather. Pur- ple. 4 to 5 ft. July-August. Provides an excel- lent cut-flower

LYCHNIS Viscaria Splendens. Spikes of handsome, double-red flowers on stems one foot high,

blooms in June

Haageana. Brilliant orange-scarlet flowers in May and June. 12 inches

LYTHRUM Roseum Superbum. Shrubby peren- nial 2 to 5 feet, at: its best in cool and moist loca- tion, although quite successful in the average bor-

Doz.

Per 100

$1.50

$10.00

1.50

10.00

1.50

10.00

1.50

10.00

1.50

10.00

1.75

12.00

1.50

10.00

1.50

10.00

1.50

10.00

1.50

10.00

1.50

10.00

1.50

10.00

1.75

12.00

1.50

10.00

1.50

10.00

1.75

12.00

Doz. Per 100

MALLOW MARVELS. A giant race derived from the common native Hibiscus, which has elevated this type almost to the dignity of shrubs.

Marvel Mallows. In choicest mixture. Strong

one-year-old 1.50

OENOTHERA. Evening-Primrose. Fraserie. Erect

habit, fine deep golden flowers 1.50

PACHYSANDRA Terminalis. One of the best ground covering plants, averaging 6 to 8 inches in height and branching freely into a dense mat.

Its shapely indented foliage is practically ever- green; thick, rubbery, lustrous dark green. It bears small spikes of light colored flowers dur-

TRITOMA PFITZERI

“Red-hot Poker” blooms in August-September and is in a class by itself for decorative work, show window, basket filling, etc. Per doz., $2.00; per 100, $15.00.

10.00

10.00

ing May and June

1.75

12.00

Polemonium Coeruleum

1.50

10.00

PAPAVER Orientale. Mrs. Perry. Apricot orange

2.15

15.00

Orientale. Scarlet

2.15

15.00

PENTSTEMON Barbatus Torreyi. (Beard Tongue.) Slender spikes of bright scarlet flowers. 4 feet. June-August

1.50

10.00

PHLOX. (See illustration.) Strong field grown. We have an exceptionally fine lot of these very desirable hardy Phlox.

Baurs Pink. Bright deep pink

1.50

10.00

Athis. Deep, clear salmon. Very fine

1.50

10.00

B. Compte. Deep, rich oxblood red

1.50

10.00

Eclaireur. Brilliant rosy Magenta, white eye

1.50

10.00

Gefion. Tender peach-blossom pink with bright rose eye, creating a soft mauve effect. Flower

and truss very large on erect, compact stems...

1.50

10.00

Mrs. Jenkins. (Tall) The best tall, early white for massing

1.50

10.00

Miss Lingard. Pearly white flower, with delicate pink eye. Very remarkable bloomer, producing two or three crops of flowers during the season; indispensable as a cut-flower for florists’ use....

1.50

10.00

Ryndstrom. A lovely Neyron shade of rose-pink. The standard solid deep pink variety

1.50

10.00

Sir Edwin Landseer. Very bright crimson; large trusses and vigorous, healthy growth

1.50

10.00

Sieboldi. Crimson

1.50

10.00

Special French. Glowing pink. Mammoth trusses

1.50

10.00

Please Note:

We supply the true type of Tritoma “Pfitzeri.” Not “Hy- brids” of this family. Further- more, roots furnished are such that will bloom freely first season after planting. There’s a difference.

TRITOMA PFITZERI “RED-HOT POKER”

41

Doz. 100

PHLOX, Subulata (Moss Pink). The moss-like fo- liage covers the ground like a carpet; covered in April and May with a blanket of white or pink

flowers.

Alba. Pure white $1.50 $10.00

Amoena. 4 in. high, bright pink 1.50 10.00

Lilacina. Soft lilac 1.50 10.00

Rosea. Bright pink 1.50 10.00

PHYSOSTEGIA Virginica (American Heather).

Lavender pink 1.50 10.00

Alba. Pure white, very fine 1.50 10.00

Gigantea. New dwarf pink 1.75 12.00

PHYSALIS Francheti (Japanese Lantern Plant). An ornamental variety of the Winter Cherry, form- ing dense bushes about 2 feet high, producing freely its bright, orange-scarlet, lantern-like fruits 1.75 12.00

PLATYCODON Grandiflorum (Chinese Bellflower).

June to September. Blue 1.50 10.00

Alba. White Bellflower 1.50 10.00

Mariesii. Large blue 1.50 10.00

Japonica fl. pi. from seeds 1.50 10.00

PYRETHRUM Hybridum (Painted Daisies). Red, white and pink mixed, blooms in June and July, a most beautiful hardy plant 1.75 12.00

Pyrethrum Hybridum Double Flowered

Florence Shadley

See back page for colored illustration. Per 25, $9.00; per 100, $35.00.

A genuine hardy cut-flower novelty

Uliginosum (Giant Daisy) 1.50 10.00

RUDBECKIA (Golden Glow). We question if any one hardy perennial plant has met greater pop- ularity than this. It is a strong, robust grower, attaining a height of 5-6 feet and produces masses of double golden yellow Cactus Dahlia-like flow- ers from July to September 1.50 10.00

Newmanii (Black Eyed Susan). Dark orange yel- low flowers, with deep purple cone, borne on stiff, wiry stems three feet high. July to September.. 1.50 10.00

SCABIOSA Caucasia (Pin Cushion Flower). Blue

Bonnet. A soft and charming shade of lavender;

commences to bloom in June 2.00 15.00

SPIRAEA

Filapendula. Fern-like foliage with white flowers

on stems 15 inches high. June and July 1.75 12.00

Ulmaria Flora Plena (Meadow Sweet). One of the most useful hardy plants, grows about 3 feet high, and produces its double white flowers dur- ing June and July 1.75 12.00

STACHYS Lanata. Silver leaves 1.75 12.00

STATICE Latifolia (Sea Lavender). Grows 15 to 18 inches high with ufts or clumps of thick, leath- ery foliage and immense panicles of delicate blue

STATICE LATIFOLIA

Doz.

flowers. Individual flowers very minute, similar in form to the Forget-me-not, but made into heads 18 inches or more across. Provides an ex- cellent cut-flower, either fresh or dried $1.75

STOKESIA Cyanea (Cornflower Aster). Large

blue flowers. 4 inches in diameter. July-Octo-

ber. 1 y2 feet 1.50

THALICTRUM Aquilegifolium. Meadow Rue.

Pure white. 1 to 3 ft May-July 1.75

Adiantifolium. Leaves resemble Maidenhair fern.

Yellow. 1 ft. June-July 1.75

TRITOMA (Pfitzeri). (See illustration.) Red Hot

Poker plant. Orange-scarlet. Aug.-Sept 2.00

VALERIANA Alba (Garden Heliotrope) 1.50

Officinalis (Hardy Garden Heliotrope). Light

pink. 3 to 5 ft 1.50

Coccinea. Red 1.50

VERONICA Longifolia Subsessilis (Speedwell). A 2-foot border plant with attractive foliage of dis- tinct character, a roughened bronze green. Flow- ers are borne abundantly during July and August

in long compact spikes. Deep blue 1.75

Incana. Deep blue flowers with silvery foliage. 1

foot. July-August 1.75

Spicata. 18 inches. June and July. Long spikes

of violet-blue flowers 1.75

VIOLETS

Prince of Wales 1.75

Viola (Tufted Pansies). Jersey Gem E verblooming 2.00

Per 100

$12.00

10.00

12.00

12.00

15.00

10.00

10.00

10.00

12.00

12.00

12.00

12.00

15.00

JAPANESE LANTERNS (Physalis Francheti)

This wonderful decorative plant is easy to grow and multiplies rapidly. A big money maker that will yield more than any other outside crop. The fruits are be- coming more popular each year for decorative pur- poses in the early fall and winter. The color of these lantern fruits is orange-vermilion and are everlasting after drying.

Single plants produce as many as thirty lanterns that sell readily in any flower market. They are beau- tiful for home decoration, being an everlasting.

We offer strong root divisions to mature the coming summer. Per 25, $3.50; per 50, $6.50; per 100, $12.00.

JAPANESE LANTERNS (Physalis Francheti).

42

FLOWERING

\SUPREME QUALITY ORNAMENTAL BULBS

MISCELLANEOUS SPRING BULBS

GIANT AMERICAN HYBRID AMARYLLIS

THE CHOICEST STRAIN EVER OFFERED

This is the finest strain of Amaryllis that has ever been produced in this country; flowers of largest size, composed of broad, well- rounded, overlapping petals, large, strong bulbs, throwing strong, vigorous stems with from four to six gigantic blooms of the most perfect form, ranging in color from pure white grounds with varied markings of rose, red and crimson to the richest self-colors, as scarlet, crimson, bright red, cherry and almost maroon.

We offer them in choicest mixed colors.

$4.50 per dozen, $35.00 per 100, $325.00 per 1000.

CALADIUM ESCULENTUM

(ELEPHANT’S EAR)

Much used for bordering Canna beds or subtropical plantings. Plants of these always find a ready sale.

Per 100 Per 1000

5 to 7-inch circumference $ 3.50 $30.00

7 to 9-inch circumference 5.50 50.00

9 to 11-inch circumference 10.00

11 to 12-inch circumference 13.50

12-inch circumference 17.50

FANCY LEAVED CALADIUMS

TRUE BRAZILIAN

There are no finer colored foliage plants for summer use; splendid for the conservatory and equally good for porch boxes outdoors in shaded places. The stock offered is grown for us by the leading spe-

cialist in this line. per j qq

Assorted colors $20.00

Mixed Varieties 17.00

ISMENE CALATHINA

(PERUVIAN DAFFODIL)

A grand summer flowering bulb, producing with great freedom large Amaryllis-like, pure white, fragrant blossoms. Exceptional for cutflowers. Per Doz Per 100

Medium Size Bulbs $2.00 $12.00

Extra Large Size Bulbs 2.75 20.00

CINNAMON VINES

Fine for counter trade

Per 100 . .$4.00

Per 1000 $35.00

LILY OF THE VALLEY

LILY-OF-THE- V ALLEY PIPS

A. B. C. “SUPREME” QUALITY

Our stock of these is imported direct by us from the foremost Lily of the Valley grower in Germany, and is of unsurpassed quality. We can supply these in cases of 100-250, 500-1000 and 2500 pips from cold storage, Chicago and New York.

Per 100 Pips $ 5.00

Per 250 Pips 10.00

Per 500 Pips 18.00

Per 1,000 Pips 35.00

Per 2,500 Pips 75.00

(Prices subject to change.)

Write for latest market quotations on quantity.

LILY OF THE VALLEY

IN “CLUMP FORM” FOR GARDEN OR FIELD PLANTING

(See illustration opposite.)

We have had grown by a Valley specialist a large quantity of Lily of the Valley in “clump form,” each of which contains a plentiful supply of flowering pips. Especially recommended for selling to the public for garden planting as they will produce flowering results the first season. Price per doz., $3.50; per 100, $25.00. special price quoted for quantity. Lining out stock, $12.00 per 1000.

TUBEROSES

We are among the largest handlers of these important florists’ bulbs, and take special pains to have our stock kept healthy and true, and to reach us from our growers in perfect condition. Our strain of “Pearl” is the true large-flowered type, far superior to the old variety. Bulbs are clean and properly graded in sizes offered.

Per 100 Per 1000

Double Pearl. 3 to 4-inch $2.25 $18.00

Double Pearl. 4 to 6-inch, extra large 3.00 25.00

Single Armstrongs, 3 to 6-inch 3.00 25.00

In order to obtain advantage of special low prices quoted on these pages, place your order now and we will make shipment at any time up to March 15th, 1928. Our storage facilities are of the best.

LILY OF THE VALLEY In clump form for garden or field planting

43

BEGONIAS

GLOXINIAS

TUBEROUS - ROOTED BEGONIAS AND GLOXINIAS

“TRUE BELGIAN STRAIN”

Are Again Obtainable Especially in Large Size Bulbs for Pot Culture

TUBEROUS-ROOTED BEGONIAS

FOR POT PLANTS AND BEDDING

» Tuberous-Rooted, Single. Large blooming bulbs. Scarlet pink, crim- son, yellow, salmon, white. Per 100, $12.50.

Tuberous-Rooted, Double. Large blooming bulbs. Crimson, scarlet, yellow, salmon, white, pink. Per 100, $15.00.

GLOXINIAS

Exceptional for Pot Plants. Large blooming bulbs. Separate colors.

to 1 J^-inch $18.00

\y2 to 2 -inch 20.00

25 of any of above at 100 rate.

“For early flowering you plant the bulbs, or rather tubers, about January, in flats or sandy soil, barely covering the tops. Place on a propagating bench with a good bottom heat, or on the return pipes, and keep fairly moist not soaking wet. As soon as growth appears, pot them up in 3j4-in. pots and place in a 55-deg. house on a sunny bench. Such early started ones may flower for Easter, even if that day does come in April, and beautiful, attractive pans can be made up by using three or five plants to an 8-in. pan. For bedding purposes start about the early part of March and treat the same way, but during April and May carry the plants in an airy and rather cool house, to avoid a soft growth. Another batch can be started about April 1st, and the plants after being potted up, brought to a hotbed where later on the sashes can be removed and the plants hardened off.”

Previous to the United States embargo, Tuberous-rooted Begonias and Gloxinias were in the greatest favor as a pot plant, likewise for bedding in partially shaded situations; however, until the present American growers had not succeeded in producing sufficient stock of first quality to anywhere near supply the demand. One of our spe- cialist growers has, however, now furnished us with a considerable number of both, and we might say that the quality is even superior to the majority of bulbs which were formerly imported from specialists in Belgium.

GLOXINIA, TRUE BELGIAN STRAIN

44

BEDDING

\SUmMfOUAUTf\

PLANTS

tname° Large Flowering CANNAS

CANNA, THE PRESIDENT.

The “Last Word” in Red-Flowering Green-Leaved Gannas

C' A lvnvr A C large flowering

Vj/VL l IN A.B.C. “Supreme Quality”

Strong 2 to 3 Eye Dormant Roots

With their delightful tropical foliage, and brilliant flower spikes produced all Summer long, Cannas are probably the greatest of all plants for the grounds of public parks, cemeteries, hospitals, etc., where massed effect is required, and to a lesser degree for the adorn- ment, with other plants, for the beds and borders of private residences. Florists who cater to such a class of trade should have a good supply of started plants ready when the planting season commences. Our Cannas are grown by one of the most reliable southern growers, care- fully harvested and divided with from two to three growing eyes.

This list comprises all the leading sorts wanted by the trade, healthy and true to name.

Red Shades, Green Foliage

Per 100 Per 1000

Alphonse Bouvier. 5 feet. Rich variety red $3.50 $30.00

Chas. Henderson. 4 feet. Brilliant crimson, flame yel- low throat 3.50 30.00

Louisiana. 6 feet. Vivid red 3.50 30.00

Meteor. Of compact growth, broad green foliage, bright red flowers produced in mammoth clusters

4)4-ft. _ 3.50 30.00

Pennsylvania. 6 feet. Scarlet, overlaid orange 3.50 30.00

Express. 2 )4 feet. Dwarf crimson 3.50 30.00

The President. 4 feet. Flaming scarlet. The best red 5.00 45.00

Wintzer’s Colossal. Vivid scarlet 4.00 35.00

Variegated Flowers, Green Foliage

Kate Gray. 5 feet. Orange carmine, dotted yellow

throat $3.50 $30.00

Mme. Crozy. 3 feet. Scarlet, bordered yellow 3.50 30.00

Apricot. Buff -yellow and salmon-pink 5.00 40.00

Texas Grown “Roots That Qualify”

5 GRAND CANNAS That Stand Out Above AH Others

Per 100 Per 1000

Apricot. 4 feet. The color is a buff-yellow base over- spread with salmon-pink, making a mass effect of rich apricot. The chief characteristic of this flower is its marvelous durability, for it stands heavy rain and hot sun better than any other Canna we know.

We recommend it highly .$5.00 $40.00

King Humbert. This remarkable Gold Medal Canna has been the sensation of the past ten years and is the greatest favorite today. It is a cross between the orchid-flowering and the French, or Crozy type, combining the large flowers of the one with the free-blooming character of the other, with hand- some, broad, tropical foliage. Scarlet flowers;

bronze leaves. (Scarce crop; very short) 5.00 45.00

Mrs. Alfred Conard. One of the very best Cannas in commerce today. Large, exquisitely shaded salmon- pink flowers are produced in great abundance on ro- bust, upright stalks. We consider this as superior to all pink flowered Cannas. 4 ft. (Crop short) 6.50 60.00

The President. 4 feet. This immense new flaming scarlet has come into wider use more quickly than any other Canna. It is an offspring of the famous Firebird. The President leads the red vari- eties in the quality and also the quantity of its bloom. The flowers are 7 inches across; the indi- vidual petals are firm and long standing, and do not burn, and the trusses stand up stiff on strong stems. The foliage is rich green and burn-proof

in the hottest weather. (Crop short) 5.00 45.00

Yellow King Humbert. 4 feet. An orchid-flowering sport of the well-known King Humbert. Has the same habit of growth as its parent; foliage a very dark green, with flowers measuring 5 to 7 in. across; individual petals measuring 3 to 3)4 in. in diame- ter. Flower a deep rich yellow, softly spotted and blotched with bright red. Some plants occasionally give a scarlet or scarlet striped flower, which we consider an improvement rather than a detriment 5.00 45.00

Various Colors, Bronze Foliage

Ambassador. Brilliant cherry red, bronze foliage 4 ft. $8.50 $80.00

A distinguished looking Canna. Flowers vivid cherry-red, has luxurious tropical foliage prettily bronzed and makes a splendid color contrast with its brilliant blossoms. Ambassador has a habit of holding its flowers high above the foliage, a feature which makes this variety especially attractive. With true “King Humbert” foliage.

King Humbert. Scarlet, the great favorite 5.00 45.00

Shenandoah. 4 feet. Salmon-pink 3.50 30.00

Wyoming. Beautiful orange 3.50 30.00

Pink Shades, Green Foliage

City of Portland. Deep pink. Green foliage 3)4 feet.

Extra good flower. Does not fade $8.50 $80.00

Hungaria. 3)4 feet. La France pink 8.00 75.00

Mrs. Alfred Conard. Salmon-pink 6.50 60.00

Venus. Rosy pink, bordered creamy yellow 3.50 30.00

Yellow Shades, Green Foliage

Austria. Lemon chrome spotted red; green foliage.

5 feet $3.50 $30.00

King Midas. Clear yellow, green foliage. Best yellow. 8.50 80.00

Florence Vaughan. 5 feet. Yellow spotted crimson 3.50 30.00

Gladiator. 4)4 feet. Golden yellow, dotted crimson . . . 3.50 30.00

Indiana. Rich golden orange 3.50 30.00

Orange Bedder. Green foliage. Bright orange with just enough scarlet suffusion to intensify the daz- zling mass of color. A very free bloomer. 4 feet. 5.50 50.00

Richard Wallace. Canary-yellow 3.50 30.00

Yellow King Humbert. 4 feet. Deep rich yellow,

spotted bright red 5.00 45.00

White Shades, Green Foliage

Eureka. 4 feet. The best white $5.00 $45.00

NOTE : Cannas are again this year in short supply. Order early.

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Excerpt from Florists 9 Exchange 1926

DAHLIA JERSEY’S BEAUTY WINS AWARD

Dahlia Jersey’s Beauty, after trial at the R. H. S. Gardens at Wisley, England, this season, has been granted the joint award of merit by the R. H. S. and the National Dahlia Society. This variety apparently was the only American sort to gain the award.

ersetf's ddeauty

%

The Only True Pink Dahlia

THAT is what the connoisseurs say about Jersey’s Beauty. Most pink Dahlias have a slight tint of lavender in the petals. Jersey’s Beauty is a true pink, almost entirely free from the lavender tinge. Because of its exceptionally true color it is considered the finest pink Dahlia ever introduced. The color is a lovely rose pink. The blooms are large and of a true decorative type— well rounded and artistically proportioned. "Extra fine stems. Truly a Dahlia treasure, a flower that the connoisseurs and amateur growers will be equally enthusiastic about. Our extensive contract growing facilities and exceptionally large stock make it possible to ofifer you this Dahlia for the price of: Each 60c; per doz., $7.00; per 100, $50.00.

A. B. C. “SUPREME” QUALITY

Dahlia Roots

Produced under contract by a specialist grower who primarily confines his large crop to “Quality” cut